I hear people talking all the time about great ideas that never come to life. This book is like a Swiss Army knife for ideas. It offers step-by-step tools to turn ideas into action, and is full of wonderful and enlightening stories of those who have made their ideas happen. (JI LEE, Creative Director at Google Creative Lab and Founder of the Bubble Project)
From the Back Cover
THE INTERNATIONAL BESTSELLER
'Ideas are easy. Implementation is hard. This book helps you with the hard part'
Guy Kawasaki, former chief evangelist of Apple and author of The Art of the Start
Edison famously said that genius is 1% inspiration, 99% perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. While most books tell you how to release your creative potential, Scott Belsky shows that success is not about ideas. It's about making ideas happen.
According to Belsky, ideas don't happen because they are great - or by accident. Creative success is a matter of rethinking methods and increasing focus, while rewarding old-fashioned passion and perspiration. This bestselling book reveals the three steps vital to making any idea happen: getting organised, collaborating, and leading effectively.
There are too many ideas in the world, and not enough action. Here, at last, is a systematic approach to creative organisation and productivity.
'This is a book about execution, and execution is everything'
John Battelle, co-founder of WIRED and BoingBoing