Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Kindle Price: £6.29

Save £10.70 (63%)

includes VAT*
* Unlike print books, digital books are subject to VAT.

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

What Makes Your Brain Happy and Why You Should Do the Opposite by [Disalvo, David]
Kindle App Ad

What Makes Your Brain Happy and Why You Should Do the Opposite Kindle Edition

3.5 out of 5 stars 4 customer reviews

See all 14 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
£6.29

Length: 288 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

60 Kindle Books for £1
Browse our selection of Kindle Books discounted to £1 each. Learn more

Product description

Review

"DiSalvo offers science-help (as opposed to self-help) by detailing the mental shortcuts our minds like to take but that don t always serve us well, with the assumption that understanding brain function helps us fight its stubborn behavior."
-Psychology Today
David DiSalvo takes us on a whistle-stop tour of our mind's delusions. No aspect of daily life is left untouched: whether he is exploring job interviews, first dates or the perils of eBay, DiSalvo will change the way you think about thinking an enjoyable manual to your psyche that may change your life.
-New Scientist
"This book is the Swiss Army knife of psychology and neuroscience research handy, practical, and very, very useful. It boils down the latest findings into simple, easy-to-understand lessons you can apply to your daily life."
-Joseph T. Hallinan, Pulitzer Prize winning author of Why We Make Mistakes
"A five-star intellectual smorgasbord of the latest speculations on what makes us tick."
-Robert Burton, MD, author of On Being Certain: Believing You Are Right Even When You re Not
"This book will make your brain happy in a good way. With engaging prose and compelling stories, DiSalvo provides a fast-paced overview of mental shortcuts and foibles that make us happy in the short term, often to our long-term detriment."
-Daniel Simons, author of The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us
"DiSalvo takes us on mind trips to the frontiers of brain and behavior research and, being a superb guide, shows us how each development is useful, exciting, and inspired by wonder."
-Jena Pincott, author of Do Gentlemen Really Prefer Blondes? Bodies, Brains, and Behavior: The Science behind Love, Sex, and Attraction
"A well-researched and effectively argued guide to uncovering the reasons why we so often think and act in ways that undermine our best interests, and it s also full of knowledge about why humans manipulate each other. If you want to know more about why you do what you do, and how to avoid becoming the victim of someone else s manipulation tactics, I encourage you to read this book."
-Philip Zimbardo, PhD, author of The Lucifer Effect: Understanding How Good People Turn Evil and past president of the American Psychological Association"

"DiSalvo offers 'science-help' (as opposed to self-help) by detailing the mental shortcuts our minds like to take but that don't always serve us well, with the assumption that understanding brain function helps us fight its stubborn behavior."
-Psychology Today
"David DiSalvo takes us on a whistle-stop tour of our mind's delusions. No aspect of daily life is left untouched: whether he is exploring job interviews, first dates or the perils of eBay, DiSalvo will change the way you think about thinking... an enjoyable manual to your psyche that may change your life."
-New Scientist
"This book is the Swiss Army knife of psychology and neuroscience research--handy, practical, and very, very useful. It boils down the latest findings into simple, easy-to-understand lessons you can apply to your daily life."
-Joseph T. Hallinan, Pulitzer Prize-winning author of Why We Make Mistakes
"A five-star intellectual smorgasbord of the latest speculations on what makes us tick."
-Robert Burton, MD, author of On Being Certain: Believing You Are Right Even When You're Not
"This book will make your brain happy--in a good way. With engaging prose and compelling stories, DiSalvo provides a fast-paced overview of mental shortcuts and foibles that make us happy in the short term, often to our long-term detriment."
-Daniel Simons, author of The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us
"DiSalvo takes us on mind trips to the frontiers of brain and behavior research--and, being a superb guide, shows us how each development is useful, exciting, and inspired by wonder."
-Jena Pincott, author of Do Gentlemen Really Prefer Blondes? Bodies, Brains, and Behavior: The Science behind Love, Sex, and Attraction
"A well-researched and effectively argued guide to uncovering the reasons why we so often think and act in ways that undermine our best interests, and it's also full of knowledge about why humans manipulate each other. If you want to know more about why you do what you do, and how to avoid becoming the victim of someone else's manipulation tactics, I encourage you to read this book."
-Philip Zimbardo, PhD, author of The Lucifer Effect: Understanding How Good People Turn Evil and past president of the American Psychological Association

About the Author

David DiSalvo (Atlanta, GA) is a science, technology, and culture writer whose work appears in Scientific American Mind, Psychology Today, Forbes, the Wall Street Journal, Mental Floss, and other publications. He is also the writer behind the well-regarded science blogs Neuronarrative and Neuropsyched.

Product details

  • Format: Kindle Edition
  • File Size: 1224 KB
  • Print Length: 309 pages
  • Publisher: Prometheus Books (15 Nov. 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00C4B2TTS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 3.5 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #525,891 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


Customer reviews

Top customer reviews

on 10 May 2016
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you? Report abuse
on 24 March 2013
Format: Paperback|Verified Purchase
0Comment| 3 people found this helpful. Was this review helpful to you? Report abuse
on 8 May 2013
Format: Paperback
0Comment| 3 people found this helpful. Was this review helpful to you? Report abuse
on 28 May 2012
Format: Kindle Edition|Verified Purchase
0Comment| 14 people found this helpful. Was this review helpful to you? Report abuse

Most helpful customer reviews on Amazon.com

Amazon.com: 4.1 out of 5 stars 82 reviews
298 people found this helpful.
3.0 out of 5 starsDecent cognitive psych sampler.
on 18 May 2012 - Published on Amazon.com
Format: Paperback|Verified Purchase
2 people found this helpful.
5.0 out of 5 starsWhat Makes Your Brain Happy And Why You Should Do The Opposite by David ...
on 30 April 2016 - Published on Amazon.com
Format: Paperback|Verified Purchase
3 people found this helpful.
5.0 out of 5 starsThe paradox of who's in control--you or your brain
on 1 March 2015 - Published on Amazon.com
Verified Purchase
3 people found this helpful.
4.0 out of 5 starsGood Theory but impractical.
on 11 July 2013 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
click to open popover

Where's My Stuff?

Delivery and Returns

Need Help?