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|Print List Price:||£4.96|
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Make Your Idea Matter: Stand out with a better story Kindle Edition
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This book tried hard to follow the format of 'rework' by the 37signals guys but didn't quite have the same flow. The one or two points of original ideas I found in this book were great but you get no help from the author in learning how to implement them.
I am left no wiser in making my idea matter unfortunately.
This book is truly inspirational and by end of it I'm sure you will be motivated.
Couple of points why this book matters from my perspective,
--Byte Size Powerful lessons
--Easy to read
--You need not start the book from cover page, you an open any chapter and read it from there.
--Truly inspirational Content
--When I was reading individual chapters,I felt that it should not end and should go on
--I feel each Chapter requires a separate book on its own
Some thoughts from the book:
1.Every Product or Service was born from a problem that needed to be solved or a desire that was waiting to be fulfilled E.g Online Check-in,Fruit Smoothies in a bottle,Apple store Genius Bar.
2.While Tactics are necessary to spread your idea,but in the long run its more important that you have an idea that matters.
3.The secret to the success of Facebook,Pampers,Instagram,Basecamp and on and on comes to one thing:the ability to stand in the customers shoes and see the world from that persons point of view.
and Many Many more....
I would recommend this book to all of you as it motivates you definitely in taking some action or would make you to think differently in certain situations.
Hopefully it might also make you the next Zuckerberg or Instagram or Steve Jobs.
Thanks again Bernadette for Inspiring me :-)
Each idea provides potential for enhancing your brand and your message such as creating something that people can't live without, making your message stick, changing how people feel rather than what they do, what to leave out, how to be compelling, not singing to everyone and the power of one.
Packed with tips, quotes, checklists, questions to answer and case studies, Bernadette asks us all: 'are we doing what feels safe or what matters? Same amount of effort, big difference.'
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