Magik Play | Apple iPad STEM Learning Toys
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- Selected by US Purdue University for promoting engineering thinking and design
- Great fusion of digital and real world play
- Includes a NEW Math game (Matt Quest) designed to test math skill and coordination in a fun way
- With the included apps, young ones will strengthen core skills like shape recognition, spatial thinking, and measurement
- Works with all iPads including iPad mini (except: iPad 1 and the 12,9 inch Pad Pro)
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Magik Play is the world’s first iPad Smart Toy that merge traditional wooden toys interaction with educational games, creating a more engaging, physical and fun learning experience for kids.
In a world that is becoming more and more connected, where boundaries between physical and digital fade, Magik Play creates new educational experiences for kids that merge the best of digital content with the benefits of handling and playing with physical toys, extending tablet’s interaction beyond the screen.
Wooden toys are timeless because they still play an important role in kid’s development by stimulating kid’s motor skills, spatial reasoning, creativity and active play. Our Smart Wooden Toys exploit the benefits of this kind of toys and extend their possibilities by making them interactive with digital content, contributing to create more engaging experiences.
Learning through play is the best way to explore and develop kid’s skills, with challenges that work specific abilities.
In order to outcome each obstacle, our games promote the collaboration with parents, brothers or friends, reinforcing the importance of team play.
Our Smart Toys are always ready to play because they don’t need pairing, wires or batteries. Magik Play is also compatible with all versions of iPad from 2 to the most recent iPad Pro 9,7’’ (including all iPad mini versions).
Magik Play Starter Kit includes 3 fun games that explore several educational challenges adapted to different ages. Each one is designed to work specific skills.
Describe your product in 3 words.
Magical, Fun, Smart.
How did you come up with the idea for this product?
As parents, we saw that our kids were spending too much time on screens despite having around the house all kinds of plastic gizmos. They were attracted to the richness of digital content and the physical toys weren´t fun enough. We thought that it could be great if the physical toys interacted in some way with the content on the devices, and because we love the simplicity and coolness of traditional wooden toys, we thought that the combination of wooden toys and tablets could be a great match, combining the best of physical play with the best of educational content.
What makes your product special?
Magik Play creates seamless experiences with the world’s first educational game that explore physical objects manipulation through the use of advanced magnetic field technology (patent pending) in order to create a magical & fun experience. Our games create a special kind of augmented reality where content interacts with our Smart Toys, near the screen. Our Smart Toys are also special, because they are all made of natural wood.
What has been the best part of your startup experience?
It’s been amazing to see the kid’s happy faces when they are playing our games, and we feel particularly satisfied to be part of a project that contributes to help parents and teachers to improve kid’s skills.
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They find it very entertaining and feel very excited with the interaction of the characters in the games with the physical blocks they manipulate.
It feels like the perfect toy to stimulate cognitive and motor skills development in this digital age.
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