Magic Words That Bring You Riches Paperback – 1995
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In stock. Corners and spine tips slightly scuffed, otherwise very good. Next day dispatch from United Kingdom. International delivery available. Please contact us with any queries
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The titles of each chapter of this book just jumps out of the page at you (unlike many other authors out there). He walks the walk and talk the talk more than any business and marketing authors out there. I have read countless books on marketing, and this is one of the best ones out there.
I would recommend this book to any marketer whether you are a beginner or advanced, his advice and strategies are excellent.
I think this book will be especially valuable for organizations which have severely limited (if any) funds to spend on "outside sources" while needing more effective communications (eg direct mail, brochures, newsletters, and scripts for "cold calls"). It will also be valuable for most other organizations whose "messages" to their respective constituencies lack clarity and (more importantly) do not have the desired impact.
Nicholas' enthusiasm is contagious. His advice is sound. He offers an abundance of examples of what is and isn't effective. He also explains why. Will this book enable ANYONE to accomplish ANYTHING? No. But for those who read it with great care and then apply its principles with even greater care, it can be invaluable. Of that I am convinced. One final point: I am reminded of what John Hill said many years ago when defining public relations as being "truth well told." Words and phrases have no "magic" unless what they communicate is authentic and thus has credibility. Even Nicholas could not effectively promote (or conceal) a defective product or shoddy service. Be the very best at what you do. No matter what you offer for sale, make a total commitment to sustaining standards of the highest quality. Then let Nicholas help you to tell a truthful story of who you are and of what you offer...and to tell that story well.
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