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Made to Stick: Why some ideas take hold and others come unstuck Paperback – 7 Feb 2008

4.5 out of 5 stars 114 customer reviews

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  • Made to Stick: Why some ideas take hold and others come unstuck
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  • Switch: How to change things when change is hard
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  • The Power of Moments: Why Certain Experiences Have Extraordinary Impact
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Product details

  • Paperback: 336 pages
  • Publisher: Arrow (7 Feb. 2008)
  • Language: English
  • ISBN-10: 009950569X
  • ISBN-13: 978-0099505693
  • Product Dimensions: 19.3 x 12.7 x 2.3 cm
  • Average Customer Review: 4.5 out of 5 stars 114 customer reviews
  • Amazon Bestsellers Rank: 3,317 in Books (See Top 100 in Books)
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Review

"Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick" (New Statesman)

"This is great for anyone planning a speech or trying to get their message across at work" (Psychologies)

"The Heaths push beyond what sounds like it should work and explain why it actually does" (Time Magazine)

"... an entertaining, practical guide to effective communication." (Publishers Weekly)

"Smart, lively . . . such fun to read" (Saturday Guardian)

From the Back Cover

'Criminal gangs are drugging people and then stealing their kidneys' – widely repeated urban myth

'The recommended daily allowance of iron for an adult is 14mg' – widely forgotten scientific fact

In Made to Stick Chip and Dan Heath take the lid off one of the great mysteries of life: why it is that we have no difficulty at all in remembering the details of, say, a bogus scare story, and yet often struggle to recall information that may be vital to us. Isolating the six factors that make ideas 'sticky', they reveal, through compelling analysis and entertaining anecdotes, precisely how our minds absorb information – and what we can all do to make sure our own ideas register with others.

'This book is a gift to anyone who needs to get a message across and make it stick' – New Statesman

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114 customer reviews

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