Made to Stick: Why Some Ideas Survive and Others Die Audio CD – Audiobook, Unabridged
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"Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick" (New Statesman)
"This is great for anyone planning a speech or trying to get their message across at work" (Psychologies)
"The Heaths push beyond what sounds like it should work and explain why it actually does" (Time Magazine)
"... an entertaining, practical guide to effective communication." (Publishers Weekly)
"Smart, lively . . . such fun to read" (Saturday Guardian) --This text refers to the Paperback edition.
A bestselling communications book that helps ensure what you say is understood, remembered and, most importantly, acted upon --This text refers to the Paperback edition.See all Product description
Top customer reviews
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on 23 October 2017
Format: PaperbackVerified Purchase
Book finally arrived. I know it is a wonderful book to read and have, it was supposed to arrive for the 10th but it arrived the 23rd, so although the idea was to give it as a birthday present, it will turn into a Xmas gift. 4 stars just because of the late delivery
on 12 May 2016
Format: Kindle EditionVerified Purchase
Excellent book. A bit like an extension to Malcolm Gladwell's Tipping Point.
on 16 September 2017
Format: PaperbackVerified Purchase
Interesting book, more gripping than the other book I also purchased. Gave a better understanding of marketing and how to be successful
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Most recent customer reviews
Do you ever need to communicate an idea to other people? This book is a very practical guide to making sure that idea is not only heard but sticks.Read more
This book was easy to read. Good ideas on how to make ideas stick. Will definitely be trying these ideas out.
The first half of the book is great, and the analogies used make it easy to understand but I found that around 2/3rds into the book there was a lot of repeating the same...Read more
Very well written, funny and insightful. Also fairly educational but without forcing its points across, would recommend.
I am a subject matter expert who often has to write presentations for senior management. Having suffered from the problem of trying to simplify my communications and having read...Read more
I had previously borrowed this book, I found it so interesting that I bought it to be able to re-read it!
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