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MIT SMR E-Business (The MIT Sloan Management Review Series) Paperback – 19 Nov 2001

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Product details

  • Paperback: 352 pages
  • Publisher: John Wiley & Sons; 1 edition (19 Nov. 2001)
  • Language: English
  • ISBN-10: 0787958484
  • ISBN-13: 978-0787958480
  • Product Dimensions: 15.1 x 2.4 x 22.9 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 2,627,204 in Books (See Top 100 in Books)
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Product description


"...This book is a very useful change management guide for directors of Internet and other IT companies..." (Computer Bulletin, September 2002)

From the Inside Flap

From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e–business. This second book in the MIT SMR Management series is aimed at those seeking to integrate e–business into their enterprises as a way of maintaining–or establishing–competitive advantage. Strategies for E–Business Success offers a roadmap of the fundamental principles and tools executives need to
∗ Build profitability and earn a solid rate of return on investment
∗ Avoid being seduced by half–truths that can lead to critical strategic errors
∗ Create a successful Web strategy
∗ Concentrate on achieving market leadership rather than technology leadership
∗ Achieve competitive advantage on the Internet
∗ Build relationships of trust with their customers
∗ Explore the best practices of companies that really know their customers
∗ Understand the strategic value of Internet communities
∗ Implement an evolutionary approach to the development of software solutions
∗ Examine the organizational implications of an open–source world

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Most helpful customer reviews on 4.5 out of 5 stars 3 reviews
4 people found this helpful.
5.0 out of 5 get some great articles regarding EBusiness
on 3 September 2002 - Published on
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6 people found this helpful.
5.0 out of 5 starsReal world issues and solutions - excellent book!
on 29 June 2002 - Published on
4.0 out of 5 starsA good book for both researchers and entrepreneur
on 29 August 2004 - Published on

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