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MEDIAtions: Text and Discourse in Media Studies (Hodder Arnold Publication) Paperback – 1 Mar 1996
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'MEDIAtions' provides a vibrant and timely resource for media studies in the 1990s. It demonstrates and applies central concepts and methods in the analysis of media texts and in so doing it highlights major questions concerning the relations between ourselves, the media and the ""imagined communities"" of modern cultural life. (Tim O'Sullivan, Head of Media Studies, De Montfort)
From the Back Cover
MEDIAtions offers a fresh and original introduction to media text analysis. Focusing on the ways in which texts provide us with mediated forms of cultural experience, Andrew Tolson explores their use of signs and meanings, textual structures, modes of address, genres, stars and personalities. He introduces the key concepts and methods of text analysis, illustrating them with a rich variety of examples from different media: television and radio, cinema, advertising, photography, popular fiction, women's magazines and other print media. The book combines a useful survey of existing work in the field with a striking range of new perspectives which both challenge and inform the reader.See all Product description
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