Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Kindle Price: £25.19

Save £9.80 (28%)

includes VAT*
* Unlike print books, digital books are subject to VAT.

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by [Kapferer, Jean-Noël, Bastien, Vincent]
Kindle App Ad

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands 2nd Edition, Kindle Edition

4.9 out of 5 stars 22 customer reviews

See all 3 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
£25.19

Autumn Sale
Choose from over 400 books on sale from 99p. Shop now

Product description

Review

"This well-written, comprehensive volume on managing luxury products is a blueprint for successfully navigating what many marketers have found to be a treacherous path. ...Abundant examples enhance the text. All components of the marketing mix are explored in terms of how they should be applied to luxury brands ...Summing Up: Highly recommended. Practitioners, students at all levels, general readers, and researchers." (Choice)

"

Praise for the previous edition:

Actionable information and advice. If you market luxury products, or want to, The Luxury Strategy should be on your bookshelf.

" (Roger Dooley, Neurosciencemarketing.com)

"Highly recommended for any basic business collection." (Midwest Book Review)

"A very intriguing book that can generate passionate discussions...an original and competent point of view on luxury marketing." (Branduniq)

Book Description

Identifies the rules for marketing luxury products and implementing a luxury strategy



Provides the depth insight required to master luxury marketing strategies

Includes coverage of human resources and financial management in the luxury space

Product details

  • Format: Kindle Edition
  • File Size: 1360 KB
  • Print Length: 409 pages
  • Page Numbers Source ISBN: 0749464917
  • Publisher: Kogan Page; 2 edition (3 Sept. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B008YUEDFG
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.9 out of 5 stars 22 customer reviews
  • Amazon Bestsellers Rank: #220,019 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?



Customer reviews

4.9 out of 5 stars
Share your thoughts with other customers
See all 22 customer reviews

Top customer reviews

on 21 August 2017
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on 6 April 2017
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on 15 December 2009
Format: Hardcover
0Comment| 11 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 16 September 2012
Format: Hardcover
0Comment| 27 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 23 December 2016
Format: Hardcover|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
on 13 March 2013
Format: Hardcover|Verified Purchase
0Comment| 9 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 7 June 2009
Format: Hardcover
0Comment| 17 people found this helpful. Was this review helpful to you?YesNoReport abuse

Would you like to see more reviews about this item?

Most recent customer reviews

click to open popover

Where's My Stuff?

Delivery and Returns

Need Help?