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Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors Hardcover – 19 Feb 2014

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Product details

  • Hardcover: 236 pages
  • Publisher: Palgrave Macmillan; 2014 edition (19 Feb. 2014)
  • Language: English
  • ISBN-10: 1137347430
  • ISBN-13: 978-1137347435
  • Product Dimensions: 14.5 x 2.3 x 22.1 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 1,352,262 in Books (See Top 100 in Books)
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Product description

Book Description

How to win the hearts and minds of the sales team and build the success and sales of your brand, by strengthening relationships between salespeople and the brands they sell

About the Author

Michaela Merk is an international marketing expert and CEO and co-founder of MERK-VISION and partners, a global marketing, consultancy for brands and retailers in the luxury, cosmetics and fashion sectors. Merk has held top management positions with international responsibility at corporations such as L'Oréal, Estée Lauder Companies and Marionnaud. Using her broad experience in online and offline marketing from brand building, retailing to product development, she advises and consults to international companies worldwide such as Lacoste, Hermes, Clarins, Herboris (China) and has worked with BCG, Roland Berger, and Bain and Company. She gives seminars, workshops and lectures at conferences and events worldwide and teaches at business schools in Europe and Asia (including ESSEC and Sorbonne Institute of Fashion, France, Fudan and East China Normal University and Tsinghua University, China). She was recently awarded the Trainers Excellence Award 2011 and 2012 for her training skills and is a member of the leading speakers agency in Europe, 'Speakers Excellence', where she is counted among their top 100 speakers.

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Amazon.com: 4.2 out of 5 stars 5 reviews
5.0 out of 5 starsBX+CX+Sales
on 20 August 2014 - Published on Amazon.com
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One person found this helpful.
5.0 out of 5 starsThe gripping Story of creating a LUXURY BRAND
on 25 April 2014 - Published on Amazon.com
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5.0 out of 5 starsA must luxury world guide!
on 27 February 2015 - Published on Amazon.com
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2.0 out of 5 starsToo long and repetitive
on 26 June 2015 - Published on Amazon.com
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5.0 out of 5 starsLuxury Sales Force Management
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