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The Luxury Market in India: Maharajas to Masses Hardcover – 27 Nov 2012

4.0 out of 5 stars 1 customer review

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Product details

  • Hardcover: 230 pages
  • Publisher: AIAA; 2012 edition (27 Nov. 2012)
  • Language: English
  • ISBN-10: 0230336728
  • ISBN-13: 978-0230336728
  • Product Dimensions: 14.5 x 2 x 22.5 cm
  • Average Customer Review: 4.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 1,470,514 in Books (See Top 100 in Books)
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Product description


"Successful luxury branding involves understanding how to position your provenance… their team of professional contributors eschew the simplistic one-size-fits-all global branding approaches of yesterday to describe the nuances of customer-centric segmentation necessary to delight the subcontinent's luxury demanding market."
Rohit Deshpande
Sebastian S. Kresge Professor of Marketing
Harvard Business School

"With a surging economy and such evolving mindsets, India has never been more ready for luxury than it is now. But with it comes challenges and their answers in unique strategies. This book addresses these very issues and demystifies the Indian luxury story impressively." –
JJ Valaya
Managing Director
Valaya Luxury Holdings P. Limited

"Fascinating reading. Well-researched... It is full of unique insight and extensive source material for anyone interested in truly understanding contemporary India, its high-end consumers and their relation to luxury."
Claus Lindorff, Founder & Managing Director, BETC Luxe, Euro RSCG Worldwide

"A well grounded and fascinating journey into the key challenges posed by the Indian luxury market, from consumer segmentation to retailing and communication."
Stefania Saviolo
Professor of Fashion & Luxury Management
Bocconi University, Milan, Italy

Book Description

Luxury marketing strategies on how to succeed in India

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Top customer reviews

23 December 2012
Format: Hardcover
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Alex Low
5.0 out of 5 starsInsightful Read
30 January 2013 - Published on
Format: Hardcover|Verified Purchase
One person found this helpful.
Johan von Gersdorff (International Account Director for Lufthansa Airlines)
5.0 out of 5 starsDecode India
1 March 2013 - Published on
Format: Hardcover
2 people found this helpful.
5.0 out of 5 starsGreat book!
14 December 2012 - Published on
One person found this helpful.
5.0 out of 5 starsExcellent: Thought-provoking and insightful
23 January 2013 - Published on
Format: Hardcover
One person found this helpful.
30 January 2013 - Published on
Format: Hardcover
One person found this helpful.

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