if you're a fan of chang (and his style of writing and speaking) or of the new mouthing off cowboy celebrity chef movement, you have to pick this up.
if you're a fan of ramen noodles, but don't know that much about the history of it all, this is worth the investment.
the first issue is dedicated to all things ramen. and to vary the ramen history, science and recipe ideas, there are travel stories and cool illustrations which the young designer/advertiser who is also a foodie would appreciate. there are comics, conversations between chefs shooting the breeze and fun recipes and that insider look into how things work in the momofuku empire and how the top nyc chefs hang. content wise you can tell this was put together by a bunch of boys and funky sharp minded girls.
i had ramen for an entire week after i started reading this. purely from the bowl of ramen pictured on the back... gratuitous food porn of the tampopo school.