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on 12 May 2018
The best book I have ever read! It changed my life :) Thanks Kevin!
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on 11 January 2016
Even though this book is a few years old now the key elements that make up a 'Lovemark' are probably more revel;event today thank ever! It's a MUST read for any business owner or budding marketer.
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on 15 March 2016
I like the layout, images and the design of the book which make it much more interesting. Good for those who wants to get into marketing industry!
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on 5 September 2013
An interesting and easy read that does not make convincing case for its underlying argument. The idea that brands can be loved in the same way that humans love each other is just not supportable.
One person found this helpful
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on 22 June 2016
The kindle version is not readable on any device.
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on 22 December 2009
I was recommend this book and thus bought it, i wish i hadn't. It is highly Dull, highly self congratulatory. The author clearly has a high opinion of himself.
4 people found this helpful
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on 12 April 2011
i really love this book - as much as any of the fiction works on my shelves!! it's not an academic work so if you're expecting that then don't buy it but if you want to know what gives a brand a place in your heart and to make a product that's worthy of being called a lovemark then this book gives you what you need to know in very simple and illustrative terms.
quite apart from helping me with my businesses it gave me the inspiration to brand myself as an individual and to consider more what i like as a consumer. turns out i have very expensive taste!!!
it's extremely readable and what really comes over to me is the passion that the author has in his own profession and there really isn't a money-making purpose behind it which is kind of ironic since a lovemark makes a lot of money!!
can't say that a single penny was wasted on this book.
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on 1 August 2011
Ok - for the marketing pro's it may not be profound or new.
It does illustrate several memorable basics and makes some applicable suggestions.

I have used the book on numerous occassions as a discussion platform to talk about the quality of service, attention to detail and motivating commitment. Great place to start.

The graphic approach appeals to those unlikely or unwilling to read a tome on the topic.
One person found this helpful
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on 10 February 2012
Lovemarks is a great book for anyone interested in advertising, marketing or just wants to hear some fun anecdotes, written with contagious passion for the world of marketing this is a hard book to put down one you've started.
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on 5 February 2014
Amazon is amazing! it never disappoints!!! i ordered the book and got it within 22 hours!! i needed such urgent delivery, because I have gotten an opportunity to meet Mr Roberts today, so I would love him to sign it, therefore it was crucial for the book to arrive on time and it did!!!
You can rely on amazon and it will help you with what ever it is you are pursuing!
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