- Hardcover: 240 pages
- Publisher: powerHouse Books,U.S.; Revised edition edition (2 Feb. 2006)
- Language: English
- ISBN-10: 157687270X
- ISBN-13: 978-1576872703
- Product Dimensions: 20.2 x 2.3 x 24.7 cm
- Average Customer Review: 19 customer reviews
- Amazon Bestsellers Rank: 285,127 in Books (See Top 100 in Books)
Lovemarks: The Future Beyond Brands Hardcover – 2 Feb 2006
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THE FUTURE OF PRODUCT BRANDING IS EMOTIONAL MANIPULATION: HOW TO INFILTRATE THE HEART In a market saturated with brands, companies seek new ways to stand out, and for their presence to generate emotional heat within their customer, this book shows how it's done. Brands have run out of juice. More and more people in the world have grown to expect great performance from products, services and experiences. And most often, we get it. Cars start first time, the fries are always crisp, dishes shine. Five years ago Saatchi & Saatchi looked closely at the question: What makes some brands inspirational, while others struggle? And they came up with the answer: LOVEMARKS Lovemarks transcend brands. They deliver beyond expectations of great performance. Like great brands, they sit on top of high levels of respect - but there the similarities end. Lovemarks reach the heart as well as the mind, creating an intimate, emotional connection that you just can't be imitated. Lovemarks are a relationship, not a mere transaction. They are not just bought, Lovemarks are embraced passionately.This second edition includes a new chapter on the power of shopping in the new global economy as evidenced by the power of the shopper and the radical transformation in online and retail marketplaces.
About the Author
Kevin Roberts is CEO Worldwide of ideas company Saatchi & Saatchi, one of the world's largest and most successful creative organizations, handling more than fifty of the world's most valuable global brands. Heading a team of more than seven thousand people in eighty-two countries, Roberts led Saatchi & Saatchi to become both Advertising Age and Adweek magazines' Global Agency Network of the Year in 2003. He is the author of the best-selling book Lovemarks: the future beyond brands (powerHouse Books, 2004), which has now been translated into fourteen languages, with more than 150,000 copies in print.
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quite apart from helping me with my businesses it gave me the inspiration to brand myself as an individual and to consider more what i like as a consumer. turns out i have very expensive taste!!!
it's extremely readable and what really comes over to me is the passion that the author has in his own profession and there really isn't a money-making purpose behind it which is kind of ironic since a lovemark makes a lot of money!!
can't say that a single penny was wasted on this book.
It does illustrate several memorable basics and makes some applicable suggestions.
I have used the book on numerous occassions as a discussion platform to talk about the quality of service, attention to detail and motivating commitment. Great place to start.
The graphic approach appeals to those unlikely or unwilling to read a tome on the topic.
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