I've never written a romance, but having read Sally Quilford's book I now want to have a go. She takes you through what's required to write a good, believable and sellable romance, element by element. There are lots of examples of each element - heroines and heroes, beginnings, first kisses - so you can see for yourself what the author means. The book is packed with great tips. All you need is imagination to come up with a new plot, setting and characters, use Sally's guide and away you go!
This is a writer who knows her stuff and has a lot of experience in the field. The book is set out in clear sections, with extremely useful student examples followed by discussion of those examples for each teaching point. The advice she gives is concrete but (within the margins allowed by the genre) not prescriptive, and there are resources for you to follow up in your own time later. The tone is friendly too. Essentially this book provides a solid framework around which to shape your own creative ideas. A really good guide to writing romance.
Reading this book is rather like attending a writing workshop - there are exercises to try and then examples of other people's efforts to read. After these Sally highlights the strengths of each and makes suggestions for improvement.
The book suggests a far more structured and formulaic approach than I usually adopt, but that's probably what's needed to meet the particular demands of some romance publishers.