Lou Lesko is a fashion photographer and commercials director who started shooting pictures professionally in 1984. He made his directing debut in 1999 with a public service announcement (PSA) for breast cancer awareness. The breast cancer PSA, which was written by Lou, ran for three years nationally. In 2004 he began writing about the photography industry for Digital Photo Pro magazine. An irreverent style of writing and a best selling book about the advertising photography world, Advertising Photography: A Straightforward Guide to a Complex Industry, that was published in 2007 paved the way for Lou to become the managing editor for the National Geographic Assignment Blog.
Lou is a graduate of the English writing program at the University of Southern California. He is also the founder of Blinkbid business software for creative professionals, and one of the founders of the Photocine News. He continues to be regular contributing writer to several blogs and magazines. Lou lives in California splitting his time between Los Angeles and San Francisco, avoiding Interpol for a small incident that occurred in Brussels a few years back.