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Losing My Virginity Paperback – 7 May 2009
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"Branson has a list of achievements unmatched by any other UK businessman. For anyone burning with entrepreneurial zeal, his reminiscences are akin to a sacred text" (Mail on Sunday)
"Grabs you on page one and never lets go ... a rollercoaster ride ... read what makes this brilliant and hardworking man tick" (Spectator)
"Candid and humorous" (Times)
"An incredible man, and this is an incredible autobiography... a great read - sex, balloons, intrigue and money" (Sunday Business)
"A remarkable story of business success against the financial odds – having created one of the world’s most admired brand names, Branson
is entitled to tell it all." (Evening Standard)
From the Back Cover
Grabs you on page one and never lets go read what makes this brilliant and hardworking man tick Spectator
Much more than just a memoir, this is Richard Bransons own take on his extraordinary life so far and a definitive business guide that reveals his unique philosophy on commerce, success and life.
Richard looks back on how Virgin grew from a mail-order music business into the global brand it is today, and how, rather like his balloon flights, the years have been as much about endurance and survival as they have been about runaway success. He shares the inside story of his latest projects in the areas of health, the environment and the media, as well as his reflections on his own intrepid adventures and family life.
From the $25 million Virgin Earth Challenge to the launch of Virgin Galactic, this is a powerful and unique inside look into the life of an iconic global entrepreneur.
Candid and humorous The Times
An incredible man, and this is an incredible autobiography a great read sex, balloons, intrigue and money Sunday Business
For anyone burning with entrepreneurial zeal, his reminiscences are akin to a sacred text Mail on Sunday
Branson bares his soul and everything else in a non-fiction blockbuster a must-read Business AgeSee all Product description
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There are a lot of hilarious moments, serious moments, deep thought and innovative business thinking. Its an easy read - Branson communicates effortlessly, and despite being 500 pages it doesn't feel like it takes long to get through. You can almost imagine Branson himself narrating!
There is quite a lot of talk about Virgin and how they built as a company, a lot more about the ins and outs than you'll find on the web. It provides a good insight to start a business and the sort of challenges you may face, arguments with bankers abound and a 'new startup' culture is prominent. Bransons bouncy abrasive attitude comes through strong, including his joy at shaking up established 2/3 player markets. It's good inspiration for anyone wanting to challenge their thought processes. A great example is where rather than trying to get credit for TV screens in the back of 747 seats Branson realises it might be easier to get a credit line for 18 new jets! (which is what happens!) This sort of enterprising thinking abounds.
The one negative I found, and which felt a bit off about the book, is you do get a feeling there are things which aren't talked about. There are only a few mentions of serious conflicts within the Virgin group, there are only a few short mentions of when things completely failed (like Virgin Cola; the telling of the Virgin Cola tale here starts and ends with it being a successful startup, not the years when it fails). I feel this is a lost opportunity as great depth and insight is given to so many other things. There is also an element to which you wonder how much the prose 'sticks to the story' - there are a few places where a phrase placing the blame on another company is repeated; it's not to say the blame wasn't on the other company, it just feels the point is being worked a bit hard.
All in all though really good book, really good fun, smacks with personality, it comes across exactly like you'd imagine a chilled conversatoin with the man would be!
He comes across as funny, clever, incredibly hard working but, most of all, joyful. If I only had one word to describe Branson, it would be joyful. He takes great pleasure in life and in doing what hasn't been done before and the book, particularly the first half, reflects that.
The second half takes a different tone but that reflects his change in age, his children growing up and his businesses maturing. It takes a more political bent that I found quite interesting but none more so than his discussion on the environment and the efforts that he is making to help make Virgin more environmentally friendly. There is, occasionally, the odd bit of name dropping that feels a bit jarring whilst reading but, overall, this is a really interesting book and I would definitely recommend it to anyone with even a passing interest in underdog stories.
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I will recommend this book to all young men