- Paperback: 240 pages
- Publisher: Peachpit Press; 2nd edition (20 Aug. 2014)
- Language: English
- ISBN-10: 0321985206
- ISBN-13: 978-0321985200
- Product Dimensions: 17.5 x 1.8 x 22.6 cm
- Average Customer Review: 4.7 out of 5 stars See all reviews (79 customer reviews)
- Amazon Bestsellers Rank: 21,730 in Books (See Top 100 in Books)
Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition Paperback – 20 Aug 2014
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About the Author
A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David’s blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. Airey is also the author of Work for Money, Design for Love.
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Top Customer Reviews
Why then, only three stars? I'm possibly being a bit hard on the author - but it is billed as a guide to creating iconic brand identities, not just logos. In my opinion as a how to book for start ups and freelancers there's a fair bit missing. Where's the chapter on creating brand manuals? Executions beyond just a letterhead? (Thinking about other applications beyond just sticking the logo on the side of a van pinched from shutterstock!) How to supply the digital files for differing purposes? (I'm fed up with getting say a jpeg from a designer when I need transparency or to scale it) - I could go on but you get the idea...
Worth buying - particularly at the reduced Amazon price as it's a good logo ideas primer with some decent tips thrown in as opposed to being a truly definitive guide.
It truly inspires you the reader to be more creative and to think from another more exciting level when thinking about what is behind a logo or visual identity.
It gave me back my spark for everything I love about design, and made me want to get my notebook out and start doodling.
The section on the design process is especially thought provoking and useful, and really shows you how when designing a logo you must start from the ground up with mind mapping and sketching out your thoughts and ideas before diving straight in, by mapping out your thoughts and ideas you can come across angles you may not have noticed.
Not only does this book take you through the design process and how to "think" like a logo designer it also has many practical tips on working with clients, from the initial pitch to final project completion.
A great book, by a great clear and concise writer.
Be warned if you buy this book you may well find yourself analysing all those well know logos out there!
Reading this book also means I look at company logos in a different light. Whereas I was previously subconsciously being 'sold' a message by a logo, I now try and decider what that message is. Does this logo represent class or discount?!
Great read and very clear, if you're interested in logo design this is the best guide out there...
Example logos and some analysis of how they were made I also find quite inspirational, as well as making me more keenly aware of the smaller details both when designing or when looking at logos made by others.
All in all, it's a nice book that I'd particularly recommend to anyone starting out in logo or branding design, or to anyone who has hit a creative slump and need a little pick-me-up of inspiration. This book might just help for that too.
Most Recent Customer Reviews
I'm a developer with an eye for design - I'm moving from traditional desktop development to web and mobile and with it the scope for creative it brings me. Read morePublished 10 months ago by Terry Gooding
Loved this book - found it really helpful but also enjoyed reading it too. I'd recommend it to any newbie or intermediate designers..... Read morePublished 12 months ago by BobKat
Everything that you need to know about logo design and clients. Behind the scenes of this beautiful world.Published 13 months ago by Gianfranco
I love this book, it's easy to read and looks good. I love the little sketches as well that are inside. Read morePublished 16 months ago by Matt