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Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition Paperback – 20 Aug 2014

4.7 out of 5 stars 79 customer reviews

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Frequently bought together

  • Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition
  • +
  • Designing Brand Identity: An Essential Guide for the Whole Branding Team
  • +
  • Know Your Onions: Graphic Design: How to Think Like a Creative, Act Like a Businessman and Design Like a God
Total price: £57.36
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Product details

  • Paperback: 240 pages
  • Publisher: Peachpit Press; 2nd edition (20 Aug. 2014)
  • Language: English
  • ISBN-10: 0321985206
  • ISBN-13: 978-0321985200
  • Product Dimensions: 17.5 x 1.8 x 22.6 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (79 customer reviews)
  • Amazon Bestsellers Rank: 21,730 in Books (See Top 100 in Books)
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Product description

About the Author

A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David’s blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. Airey is also the author of Work for Money, Design for Love.


Customer Reviews

4.7 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
If you're a student, a newly qualified designer or someone who wants to explore how to approach a design objective then this is a great book. It's well written, the examples shown are great and some of the tips are really useful. Really useful from that perspective. I particularly liked the reproduced initial sketches etc

Why then, only three stars? I'm possibly being a bit hard on the author - but it is billed as a guide to creating iconic brand identities, not just logos. In my opinion as a how to book for start ups and freelancers there's a fair bit missing. Where's the chapter on creating brand manuals? Executions beyond just a letterhead? (Thinking about other applications beyond just sticking the logo on the side of a van pinched from shutterstock!) How to supply the digital files for differing purposes? (I'm fed up with getting say a jpeg from a designer when I need transparency or to scale it) - I could go on but you get the idea...

Worth buying - particularly at the reduced Amazon price as it's a good logo ideas primer with some decent tips thrown in as opposed to being a truly definitive guide.
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Format: Paperback
As part of work on my startup company, I selected and read a few books on brand identity to learn how to go about it. Some of the books were very good and some very poor. The ones I have enjoyed reading are; Creating a Brand Identity by Catharine Slade, Great Brand Blunders by Rob Gray, Digital Branding by Daniel Rowles, and this book, Logo Design Love by David Airey. David is a graphic designer who specializes in the design of brand identities. I like this book because it is concisely written with a lot of real life examples & it is very comprehensive with beautiful illustrations. Overall I found the material throughout the book on the good and bad elements of brand identity design very helpful.
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Format: Paperback Verified Purchase
This is a fantastic book, full of insite into the depth and thought behind logo creation.

It truly inspires you the reader to be more creative and to think from another more exciting level when thinking about what is behind a logo or visual identity.

It gave me back my spark for everything I love about design, and made me want to get my notebook out and start doodling.
The section on the design process is especially thought provoking and useful, and really shows you how when designing a logo you must start from the ground up with mind mapping and sketching out your thoughts and ideas before diving straight in, by mapping out your thoughts and ideas you can come across angles you may not have noticed.

Not only does this book take you through the design process and how to "think" like a logo designer it also has many practical tips on working with clients, from the initial pitch to final project completion.

A great book, by a great clear and concise writer.

Be warned if you buy this book you may well find yourself analysing all those well know logos out there!
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Format: Paperback
I work for a design agency in Nottingham as well as doing freelance design, and I handle a lot of identity work. This book is absolutely invaluable for anyone looking to either specialise in this sector of the industry or improve the work they produce, and I wish a lot of the advice that's in the book was given to me earlier in my career. IT is full of that simple common-sense that you kinda feel is the right thing to do but you just need to hear it from someone else, if you know what I mean. It's insightful, reassuring, and written in a great 'no bull' way. It's great for students and industry veterans alike and I'm looking forward to seeing how much it improves my own logo work.
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Format: Paperback Verified Purchase
As a graphic design student hoping to become a graphic designer, this book is fantastic! It gives you the complete 'know how' in terms of designing a good, versatile yet simple logo and also talks about how to approach your client. and gives great examples of good logos which I found very inspiring! Some logo books in the past have been just pages of logos with not much information about it, which is visual but not helpful to understand why logos were constructed in that way and how to go about it, however this book is just what i needed - it talks through each individual logo given and the rationale behind it. I'd recommend any designer who is interested or wants to get into logo design to get this book, it was a great help for me! Also, delivery on this was fast so thank you!
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Format: Paperback
This book delivers a very clear guide into world of logo design. Small business owners that are setting up or want to jazz up their logo should use this book as an instruction manual and follow the rule to create generate timeless brand recognition.

Reading this book also means I look at company logos in a different light. Whereas I was previously subconsciously being 'sold' a message by a logo, I now try and decider what that message is. Does this logo represent class or discount?!

Great read and very clear, if you're interested in logo design this is the best guide out there...
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I bought this book when I started out doing logo design, and I found it thoroughly inspirational and interesting. It is well-written, interesting, and with good examples. The range of working tips are especially useful for budding designers. Many of the things mentioned may seem very obvious – or they certainly did to me – but I thought getting them affirmed by someone else thinking the same way was nice, adding to my confidence that I was on the right track.

Example logos and some analysis of how they were made I also find quite inspirational, as well as making me more keenly aware of the smaller details both when designing or when looking at logos made by others.

All in all, it's a nice book that I'd particularly recommend to anyone starting out in logo or branding design, or to anyone who has hit a creative slump and need a little pick-me-up of inspiration. This book might just help for that too.
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