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Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition Paperback – 20 Aug 2014
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About the Author
A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David’s blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. Airey is also the author of Work for Money, Design for Love.
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The analysis and thinking from a professional is always highly inspiring and at the stage in my BA it was the perfect kick towards harnesses the work flow through the examples given in this great book.
I used this thoroughly as a professional source throughout the start of my design career and wanted to recommend it to new designers, students, or people wanting just some great logo design advice.
Pick it up! Enjoy!
Example logos and some analysis of how they were made I also find quite inspirational, as well as making me more keenly aware of the smaller details both when designing or when looking at logos made by others.
All in all, it's a nice book that I'd particularly recommend to anyone starting out in logo or branding design, or to anyone who has hit a creative slump and need a little pick-me-up of inspiration. This book might just help for that too.
It's very well written too, with a ton of useful insights and case studies.
The Q& A section is interesting too.
Still amazes me the amount of ideas agencies show clients, and this guy certainly puts them in their place. Too right.
This is well worth adding to your collection. Layout is spot on, the wording is carefully crafted and the sections are well informed.
The book is perfect for somebody that is starting to develop and design brand identities, or if you are a designer who would like to get a refresh or see the point of view or other designer, David Airey. I would say that it the typical book that everybody interested in graphic design should read, despite of the fact that is not going to give you a proper insight in the profession. However, David focus part of the book in how to deal with customers, and how to keep the control of your ideas and show them to the person who will make the final decision. This is the most relevant part for me, however, how useful is this book depends of your previous knowledge about design.
- it isn't one of those coffee table lookbooks that simply showcases a whole bunch of logos people have done with no analysis or explanation
- it is a useful, practical, step by step guide for the logo designer
- it covers every aspect I wanted to know about (e.g. the design process itself, the questions to ask your client, how you should price your work, practical design tips)
- it analyses successful and unsuccessful branding for big name and small companies, and provides background info on how that final choice was reached
- it's written in an engaging and friendly tone
- it is a slim volume, which makes it approachable and unintimidating
- it even has a list of interesting design blogs
I really recommend it for those who want a good grounding in how branding and logo design works, without being dazzled by fleeting trends.