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Localization Strategies for Global E-Business Hardcover – 24 Nov 2011

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Product details

  • Hardcover: 346 pages
  • Publisher: Cambridge University Press (24 Nov. 2011)
  • Language: English
  • ISBN-10: 1107008891
  • ISBN-13: 978-1107008892
  • Product Dimensions: 18.9 x 2.1 x 24.6 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 3,265,466 in Books (See Top 100 in Books)
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Product description


“Localization Strategies for Global E-Business is a true reflection of Dr. Singh’s experience and expertise in this space. It is an excellent guide for anyone looking to learn and improve their web localization strategies in order to reach global markets. The non-technical approach allows a wide variety of professionals, students, and academics to understand the complexities in this area. The checklists and real-world examples are of tremendous value and allow the reader to instantly gain more insights. Dr. Singh took on a daunting task to bring structure into the maze of information that is out there. Based on over ten years of research, training, and consulting experience, we now have an indispensible guide for how to navigate through the various challenges and opportunities in the global e-commerce world. I highly recommend this book.” - Carsten A. Kneip, Program Manager, Microsoft Corporation

“Nitish Singh is amongst the world’s leading thinkers on international marketing and, in particular, how companies can harness the web to take advantage of global opportunities and growing international markets. This book clearly, comprehensively and succinctly outlines how to make maximum advantage of the opportunities presented by today’s global internet economy. An invaluable piece of work.” - Gary Muddyman, MD and CEO, Oxford Conversis Ltd

“Professor Singh’s book is one of the most comprehensive guides to managing the many aspects of global e-commerce. It is a must read for professionals involved in global e-commerce who seek a better understanding of how to design, develop, deploy and optimize international websites.” - Martin J. Spethman, Managing Partner, Globalization Partners International

“Dr. Singh brings readers clarity, depth of understanding, and strategies to better address the breadth of today’s complex global business landscape. An insightful, up-to-date and highly relevant work for today’s competitive online global environment.” - Kevin Carl, Senior Executive, Accenture Management Consulting, Air, Freight & Logistics, and Travel Services

Book Description

The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.

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Most helpful customer reviews on 4.5 out of 5 stars 9 reviews
5.0 out of 5 starsRecommended!
13 January 2016 - Published on
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5.0 out of 5 starsVery useful research
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2.0 out of 5 starsNot very suitable as a practical guide
6 April 2012 - Published on
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Erick O Prado Quiroz
5.0 out of 5 starsFive Stars
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Kevin Carl
5.0 out of 5 starsHighly recommended for those involved in "going global"
7 February 2012 - Published on
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