'An engaging little book. On the one hand, it gives a stylish account of Loch Fyne Oysters, a seafood company based in the rugged grandeur of the West Highlands of Scotland. On the other, it is a handbook and manifesto for the gospel of employee ownership'
-- Financial Times
'An extraordinary story of personal commitment and vision which led to commercial success and community achievement. Employee ownership works.' -- Sir Ming Campbell
'An interesting and valuable account of employee-owned business based on hard-won experience. There is also much to be learned from this book that is applicable to more conventional business managers.' -- Sir George Mathewson, Royal Bank of Scotland
'As business books go it is in a class of its own... A rip-roaring yarn with the absolute minimum of financial jargon and always lucidly explained.' -- The Oldie
'Compelling and inspiring, this is a book about global heroes - people who see the future first and make it happen' -- Sandy Balfour, Chair, Divine Chocolate
'David Erdal has taken us to a story of ordinary people creating a company out of the mists of Scotland for the benefit of all the employees. Loch Fyne Oysters is a fabulous business success yet it is as far away from city slickers and fat-cats as you can possibly get. Read it and realise that there is "another way".' -- Andy Law, author of 'Open Minds'
'Honest, inspiring, uplifting and, above all, a good read'
-- Insider Magazine
'The story of Loch Fyne Oysters is inspirational. The model of employee ownership at Loch Fyne Oysters shows what can be achieved when people are empowered and trusted, and fairly rewarded for their efforts.' -- Alex Salmond, First Minister of Scotland