Local Heroes: How Loch Fyne Oysters Embraced Employee Ownership and Business Success Hardcover – 5 Jun 2008
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'Amid the gloom of the credit crunch and the glower of the Scottish weather, Erdal's book is a welcome beacon of hope.' -- Spectator Business
'An engaging little book. On the one hand, it gives a stylish account of Loch Fyne Oysters, a seafood company based in the rugged grandeur of the West Highlands of Scotland. On the other, it is a handbook and manifesto for the gospel of employee ownership'
-- Financial Times
'An extraordinary story of personal commitment and vision which led to commercial success and community achievement. Employee ownership works.' -- Sir Ming Campbell
'An interesting and valuable account of employee-owned business based on hard-won experience. There is also much to be learned from this book that is applicable to more conventional business managers.' -- Sir George Mathewson, Royal Bank of Scotland
'As business books go it is in a class of its own... A rip-roaring yarn with the absolute minimum of financial jargon and always lucidly explained.' -- The Oldie
'Compelling and inspiring, this is a book about global heroes - people who see the future first and make it happen' -- Sandy Balfour, Chair, Divine Chocolate
'David Erdal has taken us to a story of ordinary people creating a company out of the mists of Scotland for the benefit of all the employees. Loch Fyne Oysters is a fabulous business success yet it is as far away from city slickers and fat-cats as you can possibly get. Read it and realise that there is "another way".' -- Andy Law, author of 'Open Minds'
'Honest, inspiring, uplifting and, above all, a good read'
-- Insider Magazine
'The story of Loch Fyne Oysters is inspirational. The model of employee ownership at Loch Fyne Oysters shows what can be achieved when people are empowered and trusted, and fairly rewarded for their efforts.' -- Alex Salmond, First Minister of Scotland
About the Author
David Erdal studied Chinese at Oxford, then worked as a teacher in Mao's China. After gaining an MBA at Harvard, he returned to Scotland and led the family paper mill, Tullis Russell, into all-employee ownership. In 1989 he won the Scottish Business Achievement Award. After obtaining a PH.D. at St Andrews on the psychology of sharing, he went on to be MD of Baxi Partnership, which structures and funds all-employee buyouts of medium-sized companies. He lives in St Andrews.
Top Customer Reviews
By David Erdal
A Review of the book by Peter A Hunter
In 1977 a company was formed at the head of Loch Fyne in Scotland that became Loch Fyne Oysters.
This book is the story of that company from its first tentative beginnings at the head of the loch to the internationally recognised brand that Loch Fyne Oysters became.
"Local Heroes" begins at the beginning telling beautifully, with great humour, the story of the company's genesis against the backdrop of its founding characters and the glorious vistas of the Loch and the mountains.
But this story is more than just an engaging tale of the setbacks and determination of two struggling visionaries.
In February 2002 one of the Founders of the company, Johnny Noble, died. He had been a huge and loved character and left a void that had to be filled.
The answer to that question is the real story of "Local Heroes."
The real story of Loch Fyne Oysters is the story of how, after the death of Johnny Noble, David Erdal showed the employees of the company how they could buy and run the company for themselves, how Loch Fyne Oysters became entirely employee owned.
And the story does not end there.
Ownership is a concept that wears two hats, both very similar and frequently mistaken for each other.
The first hat is physical ownership and is the first part of David's strategy.
How to transfer the nuts and bolts of the company to the names of the employees.
This is a physical process which ultimately changes the names on the title deeds.
The second hat is the way that people feel about what they do.Read more ›
I left and set up my own firm with a vow never to make it a partnership. Since then I discovered warren buffet, and was surprised that this veteran capitalist treats his fellow shareholders fairly and as true partners.
Through employee ownership, this book suggests a way in which all workers can be capitalists.
I found that it gave me a good insight into employee ownership and how it benefits all and not just a few, certainly made me challenge some of my own views.
Power, knowedge and wealth to all!!
It uses the successful Loch Fyne company to make the more general case for employee-owned companies.
Most Recent Customer Reviews
I read the first edition and have now read the second edition and this one now completes the full story for mePublished on 5 Mar. 2014 by Philip Colchester
it is a considerably interesting story about Human Resource management and company operations. I am in it during my reading this book. ^^Published on 25 Oct. 2013 by Tony lu
Living a few miles away from 'Loch Fyne Oysters' and being aware of the Employee Ownership it was interesting to read a factual and informative account of the events.Published on 22 Jun. 2013 by Anne
Superb read , this seems to be the way forward for most companys , would love too have shared a dram with Johnnie he was a character . Long live loch fyne oystersPublished on 5 May 2013 by Stephen J. Macdonald