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Little Red Book Of Selling: 12.5 Principles Of Sales Greatness Hardcover – 1 Oct 2004
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Until now, there has been no definitive "little red book" for the millions of sales-people across the globe. In the tradition of Harvey Penick's Little Red Book, New York Times bestseller and the best selling sports book of all time. The Little Red Book of Selling by sales master Jeffrey Gitomer fills that void with an edgy, practical, and fun resource that salespeople will love-and sales managers will buy by the case. Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment-and for the rest of their lives. In The Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success-long term, relationship driven, and referral oriented-nothing to do with manipulation or other seedy tactics. It has everything to do with understanding buying motives and taking ethical actions.
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Good to have around for a quick read and inspiration.
Jeffrey is a great author with a no BS approach to sales and business.
Highly recommend it especially for people just starting out in sales.
`When you stop learning, you start dying`
Particularly when he mentions find out the why in a prospect.
Would recommend this to anyone ambitious and wanting to start a business or company one day.