John Patterson, National Cash Register Company's founder and owner, was a business genius. He introduced many of the sales concepts, training programs and incentive plans companies now take for granted. In this book, well-known author and sales trainer Jeffrey Gitomer spotlights some of Patterson's best-known sales concepts. This is an expansion of Gitomer's The Patterson Principles of Selling, an earlier book about the master and his ideas, which Gitomer now - perhaps somewhat cheekily - calls the "Patterson/Gitomer Principles." Patterson was a marketing mastermind who changed forever how companies manufacture products and make sales. getAbstract believes salespeople can learn a lot from Patterson, but here you must open Gitomer's oysters to get Patterson's pearls of wisdom. The oysters are a tasty snack, but each pearl is a gem.