The Dip, a Little Book That Teaches You When to Quit (and when to stick) Hardcover – 2007
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The Dip A little book with a big idea, "The Dip" reveals that the system is stacked against the people who don't know when to quit (and when to stick).
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Top Customer Reviews
All our successes are the same. All our failures, too.
We succeed when we do something remarkable.
We fail when we give up too soon.
We succeed when we are the best in the world at what we do.
We fail when we get distracted by tasks we don't have the guts to quick.
Quit the wrong stuff.
Stick with the right stuff.
Have the guts to do one or the other.
In 1963, Peter Drucker made an assertion with which Seth Godin presumably agrees: "There is surely nothing quite so useless as doing with great efficiency what should not be done at all."
Both Drucker and Grodin are diehard pragmatists. My guess (only a guess) is that each learned lessons of greatest value to them from their failures rather than from their successes, that both of them (at least occasionally) felt like giving up and sometimes did, making a bad decision by quitting "the right stuff" or sticking with "the wrong stuff."
I presume to offer an example of what Godin seems to have in mind. All of us begin each day with the best of intentions. Let's say our objective is to produce more and better results in less time. OK, that's a worthy objective. Then let's say, that doesn't happen. Perhaps how we pursue the objective isn't working but we don't quit our method. (Albert Einstein once suggested that insanity is "doing the same thing over and over again and expecting different results.Read more ›
Now, remember how that same activity seemed after six months had passed. It's likely you weren't having as much fun; progress was hard to accomplish; and frustration was starting to build. That's what a dip feels like.
That sequence is the normal experience and psychology of creating worthwhile results.
But in some cases, you are headed for a dead end where results will never amount to much (if you ever see me play golf, you'll know what I'm talking about). In rarer cases, results just keep going downhill forever (if you've seen me run lately, you'll get the idea).
Many people make mistakes when "the going gets tough."
1. Some will keep going even though future results won't reward the effort (such as those who keep trying to master something for which they have little ability). This behavior is usually the result of bad habits (like always following tradition . . . or existing beliefs) I call "stalls" that harm progress.
2. Others will quit before they break through into improvements that make an enormous difference (going through a dip) and miss the chance to get great benefits from continuing, well-focused effort. The "best in the world" (or "best in your corner of the world") will get a disproportionate share of the benefits from what everyone does. Who is going to pay much attention to the 1,000,001 ranked book reviewer on Amazon? People who behave this way are usually suffering from the procrastination, bureaucracy, ugly duckling or disbelief stalls (see The 2,000 Percent Solution).
In past books by Mr.Read more ›
This might be good as a motivational talk given by those management insultants that do such things, you know ,when you're fired up in the room, go outside and think "that was great" then "but what did he actually say", finally realising you've been had.
One star for sure.
I wouldnt recommend this and certainly wouldnt pass it around my work place as the author suggests. For some who are indecisive this may be useful, but if you were proactive enough to think about buying the book in the first place, it probably wont teach you anything.
Most Recent Customer Reviews
I have read this about a dozen times. Best business book I have read. And keep rereading.Published 1 month ago by rudyard
This is a great book - just what I needed to read at this point in my business.Published 2 months ago by SALLY PERCY
Excellent book. A must read for new entrepreneurs or those thinking of having their own business. light and straight to the point with good advise.Published 8 months ago by MFC
Seth is a genius. I know it, you know it. If you read this book, you'll know it even more. Covers the reasons why people quit and the process of getting through the quitting zone. Read morePublished 9 months ago by Andy
A great little book on recognising when to quit. Persistance without strategy is stupidity...Published 13 months ago by Amazon Customer