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|Print List Price:||£14.16|
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LinkedIn Success Strategies: For People Who Hate Cold Calling: 5th Edition - Fully Updated Jan 2018! (Social Media Success Strategies) Kindle Edition
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|Length: 108 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
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I'm an online marketing consultant and I have clients that need advice on LinkedIn. I read the book to check that I was up to date: I was pretty much, but there were a few lovely nuggets that I hadn't appreciated. It's well written and clear, and, underpinning it all, is the clear direction that you need to understand what you are trying to achieve: your marketing objectives and strategy. This is always more difficult than using any tool. I was also impressed that the author had gone back and updated the book in the light of LInkedIn changes. I don't envy her if she's going to continue doing this, but it gives you confidence.
I also wanted to find a book that I could recommend to my clients: I'd happily recommend this to the most senior/nit-picking/difficult of clients.
Highly recommended for anyone who is wondering - so how do I use LinkedIn?