on 8 February 2015
My reason for reading this booklet I must admit was out of curiosity rather than need, since I have no books I need to promote. My view on the usefulness of LinkedIn has always been uncertain, swinging from 'what's the point' to 'great professional networking tool'. My own interest being from that of a SEO perspective since LinkedIn seems to get a lot of love from Google search. That's the nub really, I've never thought of it as a platform for authors to promote themselves and their products, but this booklet clearly shows how this is possible.
There are no magic bullets it maintains as its all about the long haul, that is building up a network of relevant contacts and establishing yourself as an authority in your niche or genre so that people follow you and actually read your posts, particularly where Groups are concerned. As well as extending your network there is some good advice on building your profile to establish your credentials and promoting your books. As this is the first book I have read on the subject I do not have a yardstick with which to judge its merits knowledgeably, but what I would say as an interested layman is that after reading it I now have a fair idea of how to utilise LinkedIn to promote any books should the need arise.