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Limitless: Leadership that Endures Hardcover – 1 Oct 2015

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  • Limitless: Leadership that Endures
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  • Velocity: The Seven New Laws for a World Gone Digital
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Product details

  • Hardcover: 293 pages
  • Publisher: Vermilion; 1st edition (1 Oct. 2015)
  • Language: English
  • ISBN-10: 0091955041
  • ISBN-13: 978-0091955045
  • Product Dimensions: 12.7 x 3.3 x 18.3 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 475,286 in Books (See Top 100 in Books)
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Product description

Book Description

Dedication and patience are crucial to leading any organisation. But the most enduring companies of the modern age have something else too: leaders who saw beyond the confines of business convention and into a different future. Leaders who didn’t just grow their profits, but expanded the horizons of their customers and our culture. From Henry Ford to Margaret Rudkin, Coco Chanel to Steve Jobs, their extraordinary stories still hold living wisdom for today’s entrepreneurs. Learn from their ageless insights and the possibilities are limitless. In this book, Ajaz Ahmed shares his inspirations for enduring leadership.

About the Author

Ajaz Ahmed is the CEO of AKQA, the ideas and innovation company he founded aged 21. AKQA today employs over 1,500 people in 15 offices around the world. In 2014 AKQA won the Queen’s Award for Enterprise Innovation. Ajaz co-authored Velocity: The Seven New Laws for a World Gone Digital. For essays and thoughts visit

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Format: Hardcover Verified Purchase
Ajaz Ahmed probably hates the Apprentice.

On the hit television show a group of self-aggrandising business-types compete for the same goal. Each series the tasks remain the same but the contestants get louder, meaner and more ruthless than the year before. While this is not to be taken seriously, it’s sad that this image of business permeates through wider culture and makes the impression it has.

Ahmed shatters this image with Limitless. A collection of learnings and observations he’s made of exceptional leaders that has inspired/helped him in leading the accolade-hoarding AKQA for the last 20 years.

On the contrary of business seen as some sort of weird real-life reality drama, he sees it as vital and basic to civiliastiaon as language or marriage. Solving problems, making things and getting those things to others, is something humans just do. We always have.

He cites five major tenets he’s harnessed to help him lead for the long-term; they are Democratise, Revolutionise, Simplify, Organise and Author - a style of leadership he’s called Limitless. In each chapter he delineates examples from luminaries from the digital world going from Bill Gates, Steve Jobs and Reed Hastings of Netflix to pioneers that came before like Coco Chanel, Thomas Edison and Henry Ford.

Unlike in Ahmed’s first book; Velocity which he co-authored with Nike’s Stefan Olander, gone is the fast-paced conversational style, instead in each chapter he’s used a more prosaic [and formulaic] statement-evidence-conclusion sandwich we’ve seen in more traditional books. While a bit of a shame, the book is still very readable as he’s picked intriguing case-studies all solving interesting business problems in unique ways.
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