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Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action Hardcover – 8 Jun 2012
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From the Inside Flap
The future isn′t about the next social media tool or clicking a "Like" button. Instead, people decide which organizations to trust, what advice to follow, and who to forge personal or business relationships with based on the simple metric of likeability. This is no longer a soft quality and it is not the same thing as just being nice. With today′s "modern believability crisis," earning the trust of your customers, employees, and colleagues is much harder to do. Likeonomics offers a new vision of a world beyond Facebook, where real relationships and personal values such as unabashed honesty, extreme simplicity, and basic humanity are the keys to success. There is a real ROI to likeability, and exactly how big it is will amaze you.
Likeonomics uncovers five key principles to win trust (or win it back) and keep it. You′ll learn how to use the TRUST formula (Truth, Relevance, Unselfishness, Simplicity, and Timing) to power every relationship. Being more believable is the real secret to standing out whether you are trying to grow your business, win an election, or find your next job and this book will help you get there.
Likeonomics provides real–world stories of brands and people who have used these principles to become wildly successful, including:
- An unknown Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career
- The leader of a tiny island nation who put his country on the map with an unexpected meeting that got the world talking about global warming
- A regional team of financial advisors that went from being ranked 173rd out of 176 branches to first, and stayed there for thirteen of the next fifteen years
- An independent sports agent who achieved the impossible by landing the number–one player in the NFL draft as a client through the power of relationships
Learn how to stand out in a good way, avoid the hype and strategic traps of social media, and change your life and career by being more likeable, believable, and (most of all) trusted.
From the Back Cover
Being more successful in business and in life often requires the same thing. If you want to do both, read this book! Deepak Chopra, Author of The Seven Spiritual Laws Of Success
PRAISE FOR Likeonomics
"Rohit Bhargava′s wise and wonderful book proves that your mother was right, after all: people respond to those who treat them right. Companies and organizations need to heed this lesson and use Likeonomics to steer their thinking on ways to become more open, accessible, and trustworthy in the marketplace and find success doing it."
Daniel H. Pink, author of Drive and A Whole New Mind
"In Likeonomics, Rohit reinforces the popular notion that culture eats strategy and makes the case that likeability is an indispensable part of success. Rohit encourages us to create person–to–person connections that are authentic, relevant, and accessible. Gone are the days when alpha dogs rule. . . . In the era of Likeonomics, personal connection is king."
Jonathan Becher, Chief Marketing Officer, SAP
"Rohit Bhargava gets to the heart of what underlies and sustains relationships likeability. If you want to be successful in business, don′t leave trust to chance keep Likeonomics and its online workbook close at your side and you′ll be on the path to success."
Charlene Li, author of Groundswell and Open Leadership; founder, Altimeter Group
"This is a bold, fresh, and most important likeable book. Rohit reveals why networking must die, and the gap that should keep you up at night is your ′likeability gap.′"
Christopher Graves, Global CEO, Ogilvy Public Relations
"Likeonomics is the How to Win Friends and Influence People for a new generation. Rohit shows us how to be more likeable and believable and, as a result, more popular and relevant, which are the keys to success in any endeavor. Highly recommended."
Michael Port, New York Times bestselling author of The Think Big Manifesto
"If you want to be successful, you need to read Likeonomics! Rich in relevant, entertaining stories, and takeaways you can easily and immediately use, Rohit proves why being more likeable is the driving force behind building sustained relationships and exponential success."
Peter Guber, CEO, Mandalay Entertainment; author of the #1 New York Times bestseller Tell to Win
Top customer reviews
So, why the four stars?
Well, while a simple concept, it's well executed. There's some good historic background about how PR started in the first place and then a good explanation about how things have changed, with the emergence of mass media and then social media.
The Believability Crisis and Likeability Gap concepts are...well...believable and it's not unnecessarily padded out.
Unlike other similar books, I've found that it's on my desk at work and I refer to it when thinking about communications plans for my clients. It's not rocket science, but I don't think the author is suggesting that he's making a ground-breaking discovery.
The only thing that stops it getting five stars is that there's quite a few references and examples from other books, which is a bit lazy as you'll have read a few of them before if you read these kinds of things often.
If I'm being honest with myself, before I read the book, I would have said I was 100% of the way to having the right relationships. Know I realise that I'm probably only 75% of the way to being fully engaged. In todays competitive arena, where deals are won or lost on the narrowest of margins, ensuring you are best placed to succeed requires constant re-evaluation. This book provides the catalyst for the open minded.
It is, like his previous book, an easy read (I read it in less than a day), but don't let that fool you into thinking it's a trivial book - it's not. In addition, there is extended supporting information and analysis available on-line at [...]
Most helpful customer reviews on Amazon.com
So, just having "likeonomics" - a play on the freakonomics bestselling title, I was scared that it would be the same.
However, Rohit has very much surprised me.
Like the "pop culture" books, Rohit emphasizes his points with stories, some of them a bit "off-topic", but all tie in very well to make his points. His practical examples are very useful, as they concretize the theoretical concepts he's proposing. (All of which I not only "agree to" - so far, but also have learnt from.)
He also provides a summary of the points he was making with the stories, allowing you to follow the points he was making. His stories are also really great.
He shows what "like" and "empathy" really mean.
So far (1/3rd of the way through the book), I've used the book as a method to train and systemize his lessons across my team. We now do daily morning reviews of some of our key concepts that we stand for, and how we can implement that better in both broad and specific cases.
Additionally, I've had numerous people stop by my desk as I had it out, as the book title caught their attention, and I had to tell them a brief synopsis of what the book is about, and what I've learnt from it.
Thanks Rohit! You've made me a believer.
1. The big idea of this book is that being more believable requires making personal connections, building relationships and finding a way to be more likable.
2. the biggest factor in the popularity of TED and the "ideas worth sharing" that the event and brand is known for: Every talk has a built in simplicity, because the longest anyone can ever speak for is 18 minutes. It is a powerful reminder that there are only a few organizations or experiences in our world today that are so consistently devoted to maintaining this sort of simplicity.
3. Relevance has to start with understanding, and understanding always starts with listening.
Buy it, you'll be better for it, and I promise, you'll like it.
Other example lines: "Today we live in a time-shifted culture where we can choose when we watch, skim, or read our media." (Half a page of examples including "DVRs.") Followed by how Gilt pressures people into buying with a deadline. Basically, what anyone with a brain knows. Or: "Google has resisted cluttering up its homepage because..." why do you think? And the conclusion: "The best ideas fail because of bad timing." No kidding, am I actually paying for this? He quotes classic books like "Good to Great"; I am pretty sure someone debunked that book by pointing out that 70% of the companies profiled there ended up underperforming spectacularly.
Worst $15 spent ever, but I guess it was hopeless to dream. I can't believe you can earn money by writing a collection of cliched, told-before-ten-million-times marketing stories with homespun conclusions like "Life is full of unexpected moments."
AND COMPLETELY BAD WRITING. Example: "Oracle co-founder Bruce Scott was interviewed and shared, 'I remember...' " Who the eff uses 'shared' as a dialogue tag? I wasn't expecting Hemingway, but I was at least hoping for writing that was unobtrusive. Spoiler: this book is like It'sreading bad fiction and bad nonfiction at the same time.
In the back of the book, there are various citations of popular marketing and news sources that seem either of slightly higher quality than the book, i.e. PBS, or of dubious quality, i.e. "cultivationgemotionalbalance.org." Just read those and skip the trite retellings of these stories and their forced relation to a thesis that is undoubtedly true.