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Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action Hardcover – 8 Jun 2012

4.3 out of 5 stars 3 customer reviews

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Product details

  • Hardcover: 184 pages
  • Publisher: John Wiley & Sons; 1 edition (8 Jun. 2012)
  • Language: English
  • ISBN-10: 1118137531
  • ISBN-13: 978-1118137536
  • Product Dimensions: 16.3 x 2.1 x 23.6 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 1,002,163 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Inside Flap

The future isn′t about the next social media tool or clicking a "Like" button. Instead, people decide which organizations to trust, what advice to follow, and who to forge personal or business relationships with based on the simple metric of likeability. This is no longer a soft quality and it is not the same thing as just being nice. With today′s "modern believability crisis," earning the trust of your customers, employees, and colleagues is much harder to do. Likeonomics offers a new vision of a world beyond Facebook, where real relationships and personal values such as unabashed honesty, extreme simplicity, and basic humanity are the keys to success. There is a real ROI to likeability, and exactly how big it is will amaze you.

Likeonomics uncovers five key principles to win trust (or win it back) and keep it. You′ll learn how to use the TRUST formula (Truth, Relevance, Unselfishness, Simplicity, and Timing) to power every relationship. Being more believable is the real secret to standing out whether you are trying to grow your business, win an election, or find your next job and this book will help you get there.

Likeonomics provides real–world stories of brands and people who have used these principles to become wildly successful, including: 

  • An unknown Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career
  • The leader of a tiny island nation who put his country on the map with an unexpected meeting that got the world talking about global warming
  • A regional team of financial advisors that went from being ranked 173rd out of 176 branches to first, and stayed there for thirteen of the next fifteen years
  • An independent sports agent who achieved the impossible by landing the number–one player in the NFL draft as a client through the power of relationships

Learn how to stand out in a good way, avoid the hype and strategic traps of social media, and change your life and career by being more likeable, believable, and (most of all) trusted.

From the Back Cover

Being more successful in business and in life often requires the same thing. If you want to do both, read this book! Deepak Chopra, Author of The Seven Spiritual Laws Of Success

PRAISE FOR Likeonomics

"Rohit Bhargava′s wise and wonderful book proves that your mother was right, after all: people respond to those who treat them right. Companies and organizations need to heed this lesson and use Likeonomics to steer their thinking on ways to become more open, accessible, and trustworthy in the marketplace and find success doing it."
Daniel H. Pink, author of Drive and A Whole New Mind

"In Likeonomics, Rohit reinforces the popular notion that culture eats strategy and makes the case that likeability is an indispensable part of success. Rohit encourages us to create person–to–person connections that are authentic, relevant, and accessible. Gone are the days when alpha dogs rule. . . . In the era of Likeonomics, personal connection is king."
Jonathan Becher, Chief Marketing Officer, SAP

"Rohit Bhargava gets to the heart of what underlies and sustains relationships likeability. If you want to be successful in business, don′t leave trust to chance keep Likeonomics and its online workbook close at your side and you′ll be on the path to success."
Charlene Li, author of Groundswell and Open Leadership; founder, Altimeter Group

"This is a bold, fresh, and most important likeable book. Rohit reveals why networking must die, and the gap that should keep you up at night is your ′likeability gap.′"
Christopher Graves, Global CEO, Ogilvy Public Relations

"Likeonomics is the How to Win Friends and Influence People for a new generation. Rohit shows us how to be more likeable and believable and, as a result, more popular and relevant, which are the keys to success in any endeavor. Highly recommended."
Michael Port, New York Times bestselling author of The Think Big Manifesto

"If you want to be successful, you need to read Likeonomics! Rich in relevant, entertaining stories, and takeaways you can easily and immediately use, Rohit proves why being more likeable is the driving force behind building sustained relationships and exponential success."
Peter Guber, CEO, Mandalay Entertainment; author of the #1 New York Times bestseller Tell to Win

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Customer Reviews

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Top Customer Reviews

Format: Hardcover
Yes, this books is straight out of the Freakonomics, Wikinomics school of writing. A simple idea that can be explained in a sentence, a few acronyms to build up a model and lots of anecdotes to back it up.

So, why the four stars?

Well, while a simple concept, it's well executed. There's some good historic background about how PR started in the first place and then a good explanation about how things have changed, with the emergence of mass media and then social media.

The Believability Crisis and Likeability Gap concepts are...well...believable and it's not unnecessarily padded out.

Unlike other similar books, I've found that it's on my desk at work and I refer to it when thinking about communications plans for my clients. It's not rocket science, but I don't think the author is suggesting that he's making a ground-breaking discovery.

The only thing that stops it getting five stars is that there's quite a few references and examples from other books, which is a bit lazy as you'll have read a few of them before if you read these kinds of things often.
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Format: Kindle Edition Verified Purchase
The problem with the majority of business books is they emanate from America - consequently, they don't always translate well to Europe. One of the few exceptions I have found are those by Rohit Bhargava. His first book "Personality Not Included" gave me cause to think about how to engage with customers differently, and his second, Likeonomics has again made me reflect on how I could be better.

If I'm being honest with myself, before I read the book, I would have said I was 100% of the way to having the right relationships. Know I realise that I'm probably only 75% of the way to being fully engaged. In todays competitive arena, where deals are won or lost on the narrowest of margins, ensuring you are best placed to succeed requires constant re-evaluation. This book provides the catalyst for the open minded.

It is, like his previous book, an easy read (I read it in less than a day), but don't let that fool you into thinking it's a trivial book - it's not. In addition, there is extended supporting information and analysis available on-line at [...]
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Format: Hardcover Verified Purchase
Fantastic, easy yet informative read.
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Most Helpful Customer Reviews on (beta) 4.1 out of 5 stars 39 reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Not just hype, great practical advice with examples 12 July 2012
By Amazon Customer - Published on
Format: Hardcover Verified Purchase
I don't generally buy books that look to pop culture to me. Some of the malcolm gladwell stuff etc. is very entertaining, but the storytelling doesn't allow you to objectively evaluate the authors point, and take something actionable away for your business life. Instead, it leads to lots of starry eyed junkies learning about all these "revolutionary" concepts that are cool, and valuable, but not always actionable.

So, just having "likeonomics" - a play on the freakonomics bestselling title, I was scared that it would be the same.

However, Rohit has very much surprised me.

Like the "pop culture" books, Rohit emphasizes his points with stories, some of them a bit "off-topic", but all tie in very well to make his points. His practical examples are very useful, as they concretize the theoretical concepts he's proposing. (All of which I not only "agree to" - so far, but also have learnt from.)

He also provides a summary of the points he was making with the stories, allowing you to follow the points he was making. His stories are also really great.

He shows what "like" and "empathy" really mean.

So far (1/3rd of the way through the book), I've used the book as a method to train and systemize his lessons across my team. We now do daily morning reviews of some of our key concepts that we stand for, and how we can implement that better in both broad and specific cases.

Additionally, I've had numerous people stop by my desk as I had it out, as the book title caught their attention, and I had to tell them a brief synopsis of what the book is about, and what I've learnt from it.

Thanks Rohit! You've made me a believer.
4.0 out of 5 stars More Stuff than Fluff 6 Aug. 2012
By Randall G. Bretz - Published on
Format: Kindle Edition Verified Purchase
Two things prompted me to purchase this book. It was recommended in a presentation on customer service I viewed and, frankly, I liked the title. Honestly, I thought there might be a tidbit or two of good information and the rest would be a lot of fluff. Boy, was I pleasantly surprised. There was definitely more stuff than fluff in this book. In fact, my highlights on my Kindle fill several pages. For example, here are just a few.
1. The big idea of this book is that being more believable requires making personal connections, building relationships and finding a way to be more likable.
2. the biggest factor in the popularity of TED and the "ideas worth sharing" that the event and brand is known for: Every talk has a built in simplicity, because the longest anyone can ever speak for is 18 minutes. It is a powerful reminder that there are only a few organizations or experiences in our world today that are so consistently devoted to maintaining this sort of simplicity.
3. Relevance has to start with understanding, and understanding always starts with listening.

Buy it, you'll be better for it, and I promise, you'll like it.
3.0 out of 5 stars LIKEONOMICS 27 Feb. 2014
By Mr. JD - Published on
Format: Kindle Edition Verified Purchase
The book reveals the truth of likability through examples. Based on my experience, at certain level in your profession you will find out that more or less all coworkers have similar skills and are as smart as you. That is the moment when being likable makes the difference. The book may help you to understand why you don't move anywhere in your career even when you have the sills...but maybe the problem is that you are not likable.
6 of 7 people found the following review helpful
5.0 out of 5 stars Likeonomics is not just another book with a clever title 7 Jun. 2012
By R Sridhar - Published on
Format: Kindle Edition Verified Purchase
I bought Likeonomics about 20 days ago. I was hoping to finish the book in about 3 to 4 days. I could not do that. Not because it was a difficult to read book. On the contrary it is an extremely well written book.

While Rohit may not have explicitly said so being liked is different from being popular. I never thought about being liked is such a useful thing in building trust for instance. Rohit's advice on how to go about being liked is probably meant for brands. However I think it is equally relevant to people who want to change for the better.

For instance I am an Innovation Coach and I have a coachee who has a problem of being trusted. I found so many useful tips in the book for him.

I could not finish the book quickly because with each chapter Rohit triggered off so many ideas in mind - things I could use for various people, brands, services & situations. I liked the many useful references and stories too. I did not know for instance that the US government is focusing on better writing so much.

I found the book inspiring and I am sure I will put many of the ideas in it to practice.

I am glad I found the book by chance. (I was actually searching for books on "Earning trust and respect"!)
5.0 out of 5 stars Awesome book 21 Feb. 2013
By Jared - Published on
Format: Hardcover Verified Purchase
Great book...I found that the more I read it the more I wanted to incorporate the power of "Liking" into my business. The book emphasizes the power of being truthful and authentic in your business, which had my head spinning with ideas. In today's economy one of the best ways to stand out is to be likable and this book gives you the foundational principles to build your "likability" factor into your business or personal life.

Highly recommend it.
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