Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action Hardcover – 8 Jun 2012
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From the Inside Flap
The future isn′t about the next social media tool or clicking a "Like" button. Instead, people decide which organizations to trust, what advice to follow, and who to forge personal or business relationships with based on the simple metric of likeability. This is no longer a soft quality and it is not the same thing as just being nice. With today′s "modern believability crisis," earning the trust of your customers, employees, and colleagues is much harder to do. Likeonomics offers a new vision of a world beyond Facebook, where real relationships and personal values such as unabashed honesty, extreme simplicity, and basic humanity are the keys to success. There is a real ROI to likeability, and exactly how big it is will amaze you.
Likeonomics uncovers five key principles to win trust (or win it back)―and keep it. You′ll learn how to use the TRUST formula (Truth, Relevance, Unselfishness, Simplicity, and Timing) to power every relationship. Being more believable is the real secret to standing out―whether you are trying to grow your business, win an election, or find your next job―and this book will help you get there.
Likeonomics provides real–world stories of brands and people who have used these principles to become wildly successful, including:
- An unknown Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career
- The leader of a tiny island nation who put his country on the map with an unexpected meeting that got the world talking about global warming
- A regional team of financial advisors that went from being ranked 173rd out of 176 branches to first, and stayed there for thirteen of the next fifteen years
- An independent sports agent who achieved the impossible by landing the number–one player in the NFL draft as a client through the power of relationships
Learn how to stand out in a good way, avoid the hype and strategic traps of social media, and change your life and career by being more likeable, believable, and (most of all) trusted.
From the Back Cover
Being more successful in business and in life often requires the same thing. If you want to do both, read this book!―Deepak Chopra, Author of The Seven Spiritual Laws Of Success
PRAISE FOR Likeonomics
"Rohit Bhargava′s wise and wonderful book proves that your mother was right, after all: people respond to those who treat them right. Companies and organizations need to heed this lesson and use Likeonomics to steer their thinking on ways to become more open, accessible, and trustworthy in the marketplace―and find success doing it."
―Daniel H. Pink, author of Drive and A Whole New Mind
"In Likeonomics, Rohit reinforces the popular notion that culture eats strategy and makes the case that likeability is an indispensable part of success. Rohit encourages us to create person–to–person connections that are authentic, relevant, and accessible. Gone are the days when alpha dogs rule. . . . In the era of Likeonomics, personal connection is king."
―Jonathan Becher, Chief Marketing Officer, SAP
"Rohit Bhargava gets to the heart of what underlies and sustains relationships―likeability. If you want to be successful in business, don′t leave trust to chance―keep Likeonomics and its online workbook close at your side and you′ll be on the path to success."
―Charlene Li, author of Groundswell and Open Leadership; founder, Altimeter Group
"This is a bold, fresh, and―most important―likeable book. Rohit reveals why networking must die, and the gap that should keep you up at night is your ′likeability gap.′"
―Christopher Graves, Global CEO, Ogilvy Public Relations
"Likeonomics is the How to Win Friends and Influence People for a new generation. Rohit shows us how to be more likeable and believable and, as a result, more popular and relevant, which are the keys to success in any endeavor. Highly recommended."
―Michael Port, New York Times bestselling author of The Think Big Manifesto
"If you want to be successful, you need to read Likeonomics! Rich in relevant, entertaining stories, and takeaways you can easily and immediately use, Rohit proves why being more likeable is the driving force behind building sustained relationships and exponential success."
―Peter Guber, CEO, Mandalay Entertainment; author of the #1 New York Times bestseller Tell to Win
Top Customer Reviews
If I'm being honest with myself, before I read the book, I would have said I was 100% of the way to having the right relationships. Know I realise that I'm probably only 75% of the way to being fully engaged. In todays competitive arena, where deals are won or lost on the narrowest of margins, ensuring you are best placed to succeed requires constant re-evaluation. This book provides the catalyst for the open minded.
It is, like his previous book, an easy read (I read it in less than a day), but don't let that fool you into thinking it's a trivial book - it's not. In addition, there is extended supporting information and analysis available on-line at [...]
So, why the four stars?
Well, while a simple concept, it's well executed. There's some good historic background about how PR started in the first place and then a good explanation about how things have changed, with the emergence of mass media and then social media.
The Believability Crisis and Likeability Gap concepts are...well...believable and it's not unnecessarily padded out.
Unlike other similar books, I've found that it's on my desk at work and I refer to it when thinking about communications plans for my clients. It's not rocket science, but I don't think the author is suggesting that he's making a ground-breaking discovery.
The only thing that stops it getting five stars is that there's quite a few references and examples from other books, which is a bit lazy as you'll have read a few of them before if you read these kinds of things often.