Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, ... and More (Marketing/Sales/Adv & Promo) Paperback – 16 Apr 2015
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From the Back Cover
“Dave Kerpen’s insights and clear how-to instructions on building brand popularity by truly engaging withcustomers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
―JIM McANN, founder of 1-800-FLOWERS.COM and Celebrations.com
“Alas, common sense is not so common. Dave takes you on a (sadly,much needed) guided tour of how to be human in a digital world.”
―SETH GODIN, author of Poke the Box
“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you reallyneed to make sense of this rapidly changing world of digital marketing and communications.”
―SCOTT MONTY, Global Digital Communications, Ford Motor Company
“Dave gives you what you need: practical, specifi c how-to advice to get people talking about you.”
―ANDY SERNOVITZ, author of Word of Mouth Marketing:How Smart Companies Get People Talking
About the Author
DAVE KERPEN is CEO of Likeable Local, a social media software company that’s helped thousands ofsmall businesses, and chairman of Likeable Media, a content-as-a-service firm that works with big brands.
MALLORIE ROSENBLUTH is a social media loving, high heel wearing, pink hair rocking, brand obsessed marketer. Her social media work has earned her numerous industry awards, accolades, and speaking engagements.
CARRIE KERPEN is a self-described (Non)trepreneur, author, keynote speaker, and social media expert. She is the CEO and co-founder of social media agency Likeable Media, an award-winning, global agency that works with Fortune 500 clients.
MEG RIEDINGER is the Chief of Staff at Likeable Local and Co-Host and Producer of the award winning social media podcast, Likeable Radio Show.
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Top customer reviews
This book looks at word-of-mouth marketing and considers how any business can use it to better service their customers and attract new ones. The principles are broadly the same, whether offline or online. Naturally today’s popular social media services such as Facebook and Twitter are important tools that are covered by this book, yet the core advice is platform-neutral. Still, in 2015, many companies do not understand the importance of social media, blocking or forbidding access to employees who should be engaging with customers and prospects as required. Too many companies isolate their social media presence behind a wall, operated by the social media team. Of course, it can make sense having many messages being controlled by marketing or public relations staff, yet in many situations regular employees could and should be interacting with customers and prospects. It just takes a bit of trust, training and faith.
Not every business may truly benefit from an extensive social media presence – at least when it comes to servicing existing or prospective customers (“Like” this page to receive information about the latest cluster bombs from Acme Killing Corporation”), yet social media is more than just a connection between two parties who may be named on a contract.
For the companies that do benefit from an extended social media presence or interaction, the author gives a lot of advice about making this relationship even better and more powerful, such as targeting customers or prospects on their birthday with a friendly greeting and possibly a special discount. With many social media networks such as Facebook and LinkedIn a company can really target an audience, often for a fairly competitive price.
It is pleasing to see mention of crisis planning. One gets the impression that many companies have not considered what to do when a problem starts to blow up on social media, whether it is due to an unhappy customer, an accidental action of your own company or just something that comes from left-of-field. It is imperative that a near-instant response and plan of action can be given, especially in this ever-connected world. Waiting for hours or days to address the issue is no longer good enough. Social media waits for no man.
This book is a lot, lot more than just an attempt to get companies using social media. It could be a manifesto for change, good behaviour and insightful usage.
Social Media is constantly changing, so it's great to see Dave update his already amazing book. So excited to see where the future goes, and with Dave guiding the way I feel like I'm in good hands.
Most helpful customer reviews on Amazon.com
1. The book is a quick and easy read with lots of excellent examples
2. There is an excellent introduction to social media for novices
3. The author clearly has mastery of the topic
So, if you are new to social media and are focused on end-user engagement then you will probably really benefit from this book.
However, if you are already using social media and really want to take your strategy to the next level you may want to rely on alternatives. What I was hoping to get from this book was specific strategies on the various social networks highlighted on the cover. Instead, the book was really focused on general social media strategies - listen to your customers, engage, etc. These are all important but anyone engaged in social media tends to understand why it is important. As someone that works in the B2B space I wanted something more tactile such as 'here are some great tools for following trends on twitter' or 'here are ways to get your tweets better noticed' or 'posting on Mondays on Linkedin is a bad idea'. Again, I still got something from the book but it wasn't really what I had hoped for.
The only area I would specifically highlight where the book let me down is the decision to highlight several social networks on the cover and in the title. This led me to believe there would be a discrete discussion on best practices for each network but most warrant passing mentions which left me a little disappointed.
The only reason I did not give 5 stars is because I feel as if some of the chapters covered generally the same topic and could have been condensed. For example, chapters 8 (Be Authentic), and 9 (Be Honest and Transparent) have a very similar theme. There were a couple other chapters that were similar as well, but overall I really enjoyed the book.
I have a tendency to read books twice. The first time straight through--then taking notes the second time.
I just finished up the second round of reading "LIkeable Social Media" and I've created a nice swipe file of material to use as a reference.
Dave does a great job utilizing concrete examples that relate to the topic of each chapter, which is imperative if you're a beginner since you won't relate to abstractness.
Two main elements of this book are my favorite:
1. The action items at the end of each chapter.
2. Case study examples utilized throughout the book.
The action items really help engrain the knowledge of the book into you and get you accustomed to implementing social media best practices.
Case studies can be found throughout the book in two formats--one being in figures throughout the book listing examples to check out that are currently doing what the lesson says, and the other being stories within the paragraphs. These are equally beneficial as they give readers clarity to what Dave is preaching.
The book is a must buy for all people implementing Social Media Marketing!
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