Like A Virgin: Secrets They Won't Teach You at Business School Paperback – 7 Nov 2013
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"You don't have to like hot-air balloons and goatee beards to appreciate Branson's business bible" (FHM)
"Imaginatively captures the true essence of what it takes to be a success in the ever more competitive world of business" (Business Executive)
"A wealth of common sense tips ... Covers everything from how to deal with setbacks to following your instincts" (The Northern Echo)
Business advice, from the best in the businessSee all Product Description
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Top Customer Reviews
Tips in this book include: Be innovative to differentiate yourself in the market; Offer superior customer service to stand out; Do not openly criticize others; Large corporations move slowly -- be nimble!; Perform stunts to gain free publicity instead of paying for ads; When placing ads, play off current events; By "shaking up" an industry your business can be successful; Look for gaps in the market; Watch for poorly-run businesses -- they are primed for replacement -- with your business!; Branson's driving force: Helping people have a good time; Second impressions are important; Numerous tips for managing, motivating and empowering employees; Be the disruptor, not the disrupted.
Some tips such as "be innovative" may seem obvious. But when I read Branson's stories and thought about what he wrote I gained insight on how the advice could be applied to my own business plans.
The writing style is informal, breezy and fairly easy to digest.
"Like A Virgin" has larger type and greater spacing between lines than my printed copies of "Screw It, Let's Do It" and "Losing My Virginity." Thus, the book can be read in less time than you would typically expect of a book as thick as "Like A Virgin" is.
There seems to be some British slang or phraseology in the book that struck this Yank as slightly confusing. I wonder if the U.S. version would be more Americanized? This is only a minor quibble.
Kerning on the chapter headings is uneven and appears to have been merely applied automatically. Manually kerning would look better here.
The quality of the paper is excellent. The binding is solid.Read more ›
This book reads like one big add for the Virgin empire. If like me you have already picked up a copy of Branson's autobiography then you will find nothing new at all in his latest outing in the literary world. If this is the first time you are thinking of purchasing a Branson book then I would buy the man's biography instead ( all of the snippets in secrets are more or less taken from the bio). I can't really be positive about this one...........There's just nothing new?
Not the best business guide on the market.
If you've worked in a business that knows what customer service is, then most of what Branson has to say is not terribly enlightening and moderately self-aggrandising. I'll let him have the latter, as he is a brilliantly successful bloke, but I expected a bit more news and insight.
Easy to read as it's broken down into chapter of just a few pages, sort of like mini-stories.
Admittedly not everything is of benefit, but a lot of content is beneficial on both a business and personal level. A few suggestions I have now implemented into my business.
Well worth a read.
Overall, great read!
Most Recent Customer Reviews
Just my kind of Book,as I have read many of Richards .very good.Published 4 months ago by Andy Hughes
Great book, great for expanding your entrepreneurial scope.Published 7 months ago by Amazon Customer
Before you buy this, consider what you want from it. If you want celebrity puff, from a man who leaves behind him a string of broken promises, whose main focus is a vanity... Read morePublished 8 months ago by Roger Sharp
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