- Paperback: 237 pages
- Publisher: PSYCHE BOOKS; Reprint edition (28 Nov. 2014)
- Language: English
- ISBN-10: 1846948576
- ISBN-13: 978-1846948572
- Product Dimensions: 14 x 1.4 x 21.8 cm
- Average Customer Review: 5 customer reviews
- Amazon Bestsellers Rank: 1,156,480 in Books (See Top 100 in Books)
Why Men Like Straight Lines and Women Like Polka Dots: Gender and visual psychology Paperback – 28 Nov 2014
|New from||Used from|
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently bought together
Customers who bought this item also bought
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
About the Author
Gloria Moss is a Professor in Marketing and Management at Buckinghamshire New University and Visiting Professor at the Ecole Superieure de Gestion (ESG), Paris with a background in industry and consultancy in Human Resources. She has a PhD and is a Fellow of the Chartered Institute of Personnel and Development.
Showing 1-5 of 5 reviews
There was a problem filtering reviews right now. Please try again later.
I suddenly found myself looking at a picture hanging in my study of stylised butterflies painted by a local artist. The wings have a lot of straight lines running across them and the wing borders are straight-edged. Sure enough it was painted by a man (my wife doesn't like it much). Moss also draws on recent findings about colour perception. Apart from obvious disparities in seeing colour - red-green colour blindness for example - there are many more subtle differences between individuals. One study in America has found that around half of all women have a fourth colour cone in the retina, implying that they can see 100 times more hues than over 97% of men that have the standard RGB cones.
Moss argues that these gender differences have their origin in the Hunter-Gatherer activity that occupied men and women for 99% of human history. These historical activities continue to have an effect since the gender differences plainly have enormous consequences for the marketing of goods, where most designers are male and purchasers female - and, incidentally only 14 out of 2,500 paintings in the National Gallery in London are done by women. This book is clearly a must for people in the world of design, advertising and marketing. For all of us, though, it is highly entertaining and full of surprises, providing a reminder that the workings of the human mind are weirder and more mysterious than we like to imagine.
Would you like to see more reviews about this item?