The Lexus and the Olive Tree Paperback – 17 Apr 2000
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently Bought Together
Customers Who Bought This Item Also Bought
Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
One day in 1992, Thomas Friedman toured a Lexus factory in Japan and marvelled at the robots that put the luxury cars together. That evening, as he ate sushi on a Japanese bullet train, he read a story about yet another Middle East squabble between Palestinians and Israelis. And it hit him: half the world was lusting after those Lexuses, or at least the brilliant technology that made them possible, and the other half was fighting over who owned which olive tree.
Friedman, the well-travelled New York Times foreign-affairs columnist, peppers The Lexus and the Olive Tree with stories that illustrate his central theme: that globalisation--the Lexus--is the central organising principle of the post-cold war world, even though many individuals and nations resist by holding onto what has traditionally mattered to them--the olive tree. Problem is, few of us understand what exactly globalisation means. As Friedman sees it, the concept, at first glance, is all about American hegemony. But the reality, thank goodness, is far more complex than that, involving international relations, global markets and the rise of the power of individuals (Bill Gates, Osama Bin Laden) relative to the power of nations.
No one knows how all this will shake out, but The Lexus and the Olive Tree is as good an overview of this sometimes brave, sometimes fearful new world as you'll find. --Lou Schuler
‘Friedman provides an excellent bird’s-eye view of globalization’
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
Worth reading along with Klein's No Logo since they are both emotive and polemical, choose a side, but if you want to even begin to understand Klein or Friedman are only starting points on a long journey.
With evangelical fervour, Friedman explains how the end of the Cold War unleashed American capitalism around the globe. While "free market" capitalism had been a weapon in those years of missile diplomacy, the breakup of the Soviet Union left the American economic model without a major opponent. The collapse of the Berlin Wall, coinciding with the rise of the high speed digital communications, led to a new era of global finance. Once, "the sun never set on the British Empire." Now the Internet allows investment activity continuously and without hindrance. The market is never closed as international financial transactions occur constantly, and at light speed. And the market is open to anyone wishing to participate. Anyone possessing the resources, that is.
Friedman argues that the American model of capitalism is the ideal version. Government must play a minimal role. "No one is in charge" simply means no overseer to represent the community's interests. Labour unions are to be quelled. No favours are to be shown to any not meeting the new performance standards. The "wounded" firm must be killed off to allow the successful to continue.Read more ›
In summation then, if you are looking for a readable and entertaining guide to the world today this is worth buying, as it is undenaibly well written, but it is more a collection of stories about a journalist's travels, than a rigourous explanation for the current global paradigm it claims to be.
Globalization is not new. Round I of globalization took place before World War I and was founded on cheap transportation. There was a period of relative calm until the fall of the Berlin Wall and the collapse of communism triggered Round II which is founded on cheap telecommunications. We can now reach further, faster, cheaper and deeper than ever before. Previously non-tradable services such as accounting, telephone answering and engineering design can now be transferred to low wage countries; production, research and marketing can be located where strategically most advantageous. The Berlin Wall did not just fall in Berlin; other walls came down in other countries at roughly the same time. Three changes caused the walls to fall - how we communicate, how we invest and how we learn.Read more ›
Most Recent Customer Reviews
This book should be named MAC DONALDS WE LUV IT.
How he can think its a great idea for a woman in a remote Indian Village
To borrow 200$dollars from a local bank so do a... Read more
The book is based expounds the idea that the age of the nation state has ended, and that what has replaced it is 'globalisation'. Read morePublished on 2 Nov. 2010 by MichaelF
Hello. My name is Gary Shane McGill and I read this book as part of my course work at Salisbury University in Maryland. Read morePublished on 18 Jun. 2008 by G. S. MCGILL
This book was great to read, quirky & entertaining throughout whilst driving home some serious comments about globalisation and its place in todays world. Read morePublished on 17 Jan. 2006
I found this to be a compelling and insightful read. Yes, much of the discussion is based on anecdote and conversations that the author has had throughout his career but I found... Read morePublished on 23 Dec. 2003
Does more than identifing the drivers of globalisation, provides real insight, maps out future trends and policy implications.Published on 7 Jan. 2002
Friedman is able to illustrate in a straight forward, funny and eloquent manner the challenges and opportunities that faces states in todays world. Illuminating and captivatingPublished on 2 Jun. 2001
Look for similar items by category
- Books > Business, Finance & Law > Economics > Theory & Philosophy
- Books > Mind, Body & Spirit > Parapsychology
- Books > Society, Politics & Philosophy > Government & Politics > Political Science & Ideology > Nationalism
- Books > Society, Politics & Philosophy > Government & Politics > Political Science & Ideology > Political Science
- Books > Society, Politics & Philosophy > Social Sciences > Anthropology