* Levi's popular prime-time BBC2 programme, Caribbean Food Made Easy, which aired in August/September 2009, gave him great coverage and reached 2.4 million viewers'. * Levi's Caribbean Food Made Easy became an instant best-seller when it was published in August, and has sold over 45,000 copies in 3 months. His previous book, Levi Roots' Reggae Reggae Cookbook, has sold 38,770 copies since publication in 2008. * Levi's name is already widely recognised thanks to his Dragon's Den TV appearance, his recent TV cookery series Caribbean Food Made Easy', and the success of his sauces. * Recent book sales indicate a healthy interest in Caribbean food.
About the Author
Levi Roots is a cook, entrepreneur and musician. He gained widespread fame afterappearing on the UK TV programme Dragon's Den seeking funding for his ReggaeReggae Sauce,which is now stocked in all major supermarkets in the UK and hassold over 2 million bottles. Levi has since launched Levi Roots' Love Apple TomatoSauce and Levi Roots' Fiery Guava Dipping Sauce, and six cooking sauces arecurrently in the pipeline. Reggae-Reggae burgers can be found in bar and pubchains across the country, and Subway sells a Reggae Reggae Chicken Sub in its UKoutlets. Levi's first cookbook, the Reggae Reggae Cookbook, published by Collins, was a great success. The follow-up, Caribbean Food Made Easy, published by Mitchell Beazley, was a TV tie-in for the popular prime-time BBC2 4-part series of the same name, which aired in August/September 2009. Levi creates delicious West Indian recipes in the kitchen of his new South London restaurant, Papine Jerk Centre. As a successful reggae musician, he has performed with James Brown,was close friends with Bob Marley, has sung to Nelson Mandela, and was nominated for a MOBO award in 1998. His Roots Reggae album is coming out soon. Levi lives and works in South London.