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Letting the Cat Out of the Bag: How the Auto Industry Redesigned the Dealer Invoice Price When the Internet Arrived Paperback – 26 Mar 2014


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Product details

  • Paperback: 106 pages
  • Publisher: Createspace; 2 edition (26 Mar. 2014)
  • Language: English
  • ISBN-10: 1492174572
  • ISBN-13: 978-1492174578
  • Product Dimensions: 15.2 x 0.6 x 22.9 cm
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Product description

About the Author

James Bragg has been a full-time consumer advocate/activist for over 20 years as the day-to-day, hands-on founder-manager of Fighting Chance.com, a national information service that's helped over 125,000 consumers buy or lease a new vehicle. Much of his knowledge has come from his personal contacts with tens of thousands of those customers. His objective has always been to uncover information and develop negotiating strategies that help consumers get the best deal available, often revealing truths no other information source is providing. His penetrating, "outside-the-box" analysis and recommendations fly in the face of over 30 years of conventional wisdom about how to buy a new car. He's the author of the Car Buyer's and Leaser's Negotiating Bible, a Random House publication that notched 65,000 sales over four editions. He now owns the rights to the book and plans to update it. His business background is rich and varied. He's been a Procter & Gamble Brand Manager and a Hunt-Wesson Foods New Products Director, and he's managed the national corporate and regional dealer advertising programs for an auto brand. Mr. Bragg is a graduate of Phillips Academy (Andover), Yale University (Phi Beta Kappa) and the Harvard Business School.


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Amazon.com: 4.2 out of 5 stars 31 reviews
12 people found this helpful.
5.0 out of 5 starsread in one sitting, saved $$$
on 4 January 2016 - Published on Amazon.com
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11 people found this helpful.
4.0 out of 5 starsA good primer to the nonsense behind the 'invoice price' scam ....
on 9 May 2015 - Published on Amazon.com
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5.0 out of 5 starsThe Truth Be Known
on 29 June 2015 - Published on Amazon.com
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4.0 out of 5 starsGood information, but carries a lot of chaff
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5.0 out of 5 starsEasy, quick and enlightening read
on 24 July 2016 - Published on Amazon.com
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