- Hardcover: 240 pages
- Publisher: Rockport Publishers Inc. (30 Sept. 2005)
- Language: English
- ISBN-10: 1592531822
- ISBN-13: 978-1592531820
- Product Dimensions: 22.9 x 2.5 x 27.9 cm
- Average Customer Review: 4 customer reviews
- Amazon Bestsellers Rank: 2,054,557 in Books (See Top 100 in Books)
Letterhead and Logo Design 9 (Letterhead & Logo Design) Hardcover – 30 Sep 2005
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About the Author
The Author Christopher Simmons, founding principal of MINE, is a designer, writer and educator. He is an instructor in identity design at California College of the Arts and at Academy of Art University in San Francisco, and a frequent lecturer on design issues at colleges, universities and professional organisations. Simmons is president of the San Francisco chapter of the American Institute of Graphic Arts (AIGA). He lives in San Francisco. --This text refers to the Paperback edition.
Top customer reviews
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Instead of this book, I would recommend "Logo by Michael Evamy" which I was able to purchase this week. It lacks in colour content as the inner pages are printed in BW. But, it covers a more diverse range of brands, and identities that we all know and recognise.
My opinion - Well, I bought this about 6 months ago and I haven't looked at it once. I think that says it all
This book isn't all that bad. It's not really something I would refer to if I wanted to see super cutting edge but there are a few nicely executed pieces of work here. I do lean more towards British/European design as I feel it has more of an edge to it and some of the stuff in this book has a very American feel to it. The blurb on the back does say that 'the latest, most innovative designs and exciting work in the field'. Nothing really wrong with that if it was purely the latest, most innovative designs but there is work in here that is definitely more traditional than contemporary, that has been done before and could almost be generic.
This book is quite useful if you want to see designs that are safe and middle of the road. Look closely and you might see that some designs have nice ideas behind them too. Having said that, you're not going to see stuff from the likes of spin or weworkforthem and I also think some of the logos could have been better examples. But then who likes everything?
I think it's definitely worth a look if your client is more likely to be a coffee shop than a sh*t hot advertising agency.
Most helpful customer reviews on Amazon.com
I do recomend this book to anyone with the ocassional need for inspiration.
Nevertheless, definitely worth buying.