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Let's Get Visible: How To Get Noticed And Sell More Books: Volume 2 (Let's Get Publishing) Paperback – 30 May 2013

4.6 out of 5 stars 72 customer reviews

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  • Let's Get Visible: How To Get Noticed And Sell More Books: Volume 2 (Let's Get Publishing)
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  • Let's Get Digital: How To Self-Publish, And Why You Should: Volume 1
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  • How To Market A Book
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Product details

  • Paperback: 206 pages
  • Publisher: CreateSpace Independent Publishing Platform (30 May 2013)
  • Language: English
  • ISBN-10: 149031041X
  • ISBN-13: 978-1490310411
  • Product Dimensions: 12.7 x 1.3 x 20.3 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (72 customer reviews)
  • Amazon Bestsellers Rank: 766,666 in Books (See Top 100 in Books)

Customer Reviews

4.6 out of 5 stars
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Format: Kindle Edition
I've read my fair share of 'trade secret' books and 'this is how I succeeded' testimonials. Some being informative, the others just merely obvious banter from authors who genuinely don't know the luck factor involved. This one came somewhat in between, being quite the fan of Gaughran's blog and his previous effort, 'Let's Get Digital'

I must confess, my reservations about this release were already present before I delved into it. Reasons for which, I will conclude with.

Gaughran obviously knows what he's talking about. At least the information herein isn't a constant battering of 'tweet this' 'blog that'. He seems to understand the inner workings of Amazon's somewhat bizarre sales structure and rank.

However, I come to my major gripe here - Gaughran's 'success' itself. Obviously, I have no idea what he makes and I dare say it's none of my business and I might be wrong. Maybe he sells millions under another pen name. That said, currently his works of fiction are nowhere near the sales rank required to make a living. Valparaiso, at the time of writing in the UK, is 130,000. From personal experience, that means you're selling a handful of copies every week. His two non-fiction efforts, however, are riding nicely near the top, probably being the crust earner. For me, that is somewhat bizarre. We have someone who's struggling to sell fiction as much as myself, selling huge amounts of instructional books, describing how to get said books noticed! And perhaps that's why this book was made, instead of another fictional offering.

Perhaps I'm being pessimistic, but common sense would tell you to take advice with a pinch of salt, when the person giving it struggles to succeed with his own methods.
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Format: Kindle Edition Verified Purchase
I've been independently published for nearly 2 years now and have read all the articles about marketing that I am ever going to want to read for the rest of my LIFE, and have worked other stuff out for myself. Having observed much over these nearly two years, I think that nothing works better than Amazon visibility - which is why I bought this book.

I've given it two stars because there IS some good advice in it. However, the actual information about how to become more visible on Amazon is not as plentiful as the information about how good it will be when you ARE (more visible on Amazon). One piece of the information, and a key one, at that, is actually incorrect. Gaughran claims that you need to identify the categories in which to place your book, and email Amazon asking them to place them there, giving the exact chain you have identified. I spent AGES working all this out, looking at other books, etc. I emailed Amazon who told me that I had been misinformed, and referred me to the form you get when you first publish, to select your categories and sub-categories. Furthermore, the categories in which you see other books are not necessarily those you can request to be placed in, but those that arise because of hits on your book via search terms entered by book buyers. This explains why my book You Wish sometimes appears in the genre chart for 'Occult', although I have never put it in that category.

I also wish I had read Lee's 3 star review first. I have since noticed (by looking at the Amazon ratings) that Mr Gaughran's fiction publications actually sell less than my books do. It does rather confirm my theory that the people making money via these 'how to sell books' books are mostly the authors of said books.
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Format: Kindle Edition Verified Purchase
David Gaughran's previous book, Let's Get Digital, came out at a time when I was just starting my career as a self-published author. It reinforced my confidence that this was worth a try and gave me some great tips. Let's Get Visible is aimed at the flourishing community of indie authors now publishing their work online, all of whom are desperate for a way to make their books more visible to potential readers.

The style of this book is very straight-forward and easy to follow. It explains some fairly complicated systems in simple language, and it continually reminds you of what was covered in previous chapters. The focus is on Amazon's Kindle store (since that is where the majority of ebook sales take place), but there is also a section on other online retailers.

One of the most valuable aspects is the description of how Amazon's various charts work. Amazon is famously secretive about their algorithms, so although this book is based on observation and trial and error rather than insider knowledge, it offers a valuable insight. Another interesting topic is how to make best use of Amazon's book categories. There will be a lot of authors hurriedly tweaking their books' data after reading this!

This is definitely required reading for self-publishers, but it is not a bible to be revered or followed to the letter. Many of the suggestions are born out of personal opinion with no guarantees. David Gaughran himself makes it clear that there is no one-size-fits-all solution for authors, and a large part of success is luck. But he is certainly to be congratulated for letting some fresh air into the secretive world of Amazon and sharing some much-needed advice.
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