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Worthwhile read, but not quite what I was expecting
on 19 November 2012
Read this after having various people rave about it to me. Should probably have taken a closer look at what it actually contains than I actually did (although I'd have probably have read it anyway). The first third, which is fairly autobiographical, is quite wonderful but I found myself somewhat bemused by the pace it whizzes through the decades and disappointed by the lack of detail on some things I'd have assumed would get more coverage (e.g the accident claims which led to the formation of Black Diamond). What took me by surprise is that the last two thirds or so of the book are devoted to Patagonia's "Philosophies" and it often feels a more like reading catalog copy or company PR/investor relations material than the initial, much more personal part of the book (although there is plenty of personal anecdote in the latter part too). Just to be clear though: if I was rating Patagonia as a company or its founder's achievements on just about any scale, they'd get a 6/5.