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Legally Branded (Brand law - Logos, Trade Marks, Designs, Copyright & Intellectual Property, Internet Law & Social Media Marketing) Paperback – 11 Sep 2012

4.4 out of 5 stars 16 customer reviews

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Frequently bought together

  • Legally Branded (Brand law - Logos, Trade Marks, Designs, Copyright & Intellectual Property, Internet Law & Social Media Marketing)
  • +
  • Intellectual Property Revolution: Successfully manage your IP assets, protect your brand and add value to your business in the digital economy
  • +
  • The Economist Guide to Intellectual Property: What it is, How to protect it, How to exploit it
Total price: £39.52
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Product details

  • Paperback: 294 pages
  • Publisher: Rethink Press Limited (11 Sept. 2012)
  • Language: English
  • ISBN-10: 0957174209
  • ISBN-13: 978-0957174207
  • Product Dimensions: 15.2 x 1.6 x 22.9 cm
  • Average Customer Review: 4.4 out of 5 stars 16 customer reviews
  • Amazon Bestsellers Rank: 543,063 in Books (See Top 100 in Books)
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Product description


"Some entrepreneurs may miss out through not knowing how best to protect their ideas. This book is a must have for any budding entrepreneur who wants to understand how to benefit from their ideas."- Mike Harris, founding CEO of First Direct and Egg Banking

"Seasoned in navigating the choppy waters where innovative ideas, small businesses and the internet converge, Shireen Smith knows her subject – and her readers – and Legally Branded gives them firm and valuable guidance."- Jeremy Philips, Founder of the IPKat blog, IP Consultant at Olswang LLP and Professional Fellow at Queen Mary IP institute

"We've had our fair share of difficulties navigating the tricky waters of branding. This kind of guide is exactly what entrepreneurs need."- Will Critchlow, Co-founder of Distilled, and writer for the Distilled and SEOmoz blogs

About the Author

Shireen Smith qualified as solicitor over 25 years ago, and is the founder of Azrights, a brand-centric Intellectual Property law firm. She is an expert in the field of trade marks, copyright and brand management, and writes extensively about the subject. Aside from her various blogs, Shireen’s work has been published in numerous journals and she has been a regular speaker at the British Library, LSE and conferences held by Central Law training.

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