Legally Branded (Brand law - Logos, Trade Marks, Designs, Copyright & Intellectual Property, Internet Law & Social Media Marketing) Paperback – 11 Sep 2012
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"Some entrepreneurs may miss out through not knowing how best to protect their ideas. This book is a must have for any budding entrepreneur who wants to understand how to benefit from their ideas."- Mike Harris, founding CEO of First Direct and Egg Banking
"Seasoned in navigating the choppy waters where innovative ideas, small businesses and the internet converge, Shireen Smith knows her subject – and her readers – and Legally Branded gives them firm and valuable guidance."- Jeremy Philips, Founder of the IPKat blog, IP Consultant at Olswang LLP and Professional Fellow at Queen Mary IP institute
"We've had our fair share of difficulties navigating the tricky waters of branding. This kind of guide is exactly what entrepreneurs need."- Will Critchlow, Co-founder of Distilled, and writer for the Distilled and SEOmoz blogs
About the Author
Shireen Smith qualified as solicitor over 25 years ago, and is the founder of Azrights, a brand-centric Intellectual Property law firm. She is an expert in the field of trade marks, copyright and brand management, and writes extensively about the subject. Aside from her various blogs, Shireen’s work has been published in numerous journals and she has been a regular speaker at the British Library, LSE and conferences held by Central Law training.
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Top Customer Reviews
Shelley J Whitehead
If you look at Google, Coke-a-Cola, Apple, Facebook, IBM, BMW and some of the other most respected businesses in the world, a huge percentage of their valuation is their brand. Imagine if 10 years into Google, they discovered that they couldn't legally or practically protect that brand; it could be a huge set back! It would be like spending years building a house on a block of land then discovering it isn't yours.
This book gives you the simple things to do now, so that you won't be caught out later. It's not academic in the way it's written and (unlike most legal books) it shows a deep understanding of the "real world" entrepreneurial process.
I was lucky enough to be at the book launch of this book and was blown away at how much support this book had from all angles. Small businesses were there, big businesses were there, start-ups and even academics were all there. Everyone was amazed at how this important topic isn't made more accessible... until now.
S M Collins
An expertly written and well laid out book which simplifies what is often considered to be a minefield of laws and regulation. There are no myths nor is there scaremongering. You'll find great advice which are frequently backed up with facts. (Something which can be lacking in many books nowadays.
To me, what makes this book totally deserve its 5 star rating is the author has a very good understanding and awareness of the worldwide web and so the potential implications branding has on the on-line also - when most of her competitors are still scratching their heads trying to figure out the internet.
If you're serious about business and protecting your brand and IP, read this book.
This book is a must read for every business owner and also needs to be kept as a reference guide.
Legally Branded (Brand law - Logos, Trade Marks, Designs, Copyright & Intellectual Property, Internet Law & Social Media Marketing)
Most Recent Customer Reviews
Clear and concise. Great introduction to IP law and the relating areas.Published 23 months ago by Christina I.
I found Legally Branded book an easy read and more than anything very informative.
It is an excellent guide for people who are starting up a new venture, wishing to bring a... Read more
I always wanted to shortcut and have avoided focusing much on Intellectual Property. However it has become ever more important to protect what I create and build - I wish I had... Read morePublished on 21 Oct. 2012 by Karl Pearsall
A really useful book and a surprisingly easy read. I had expected a heavy tome but the authors style is very accessible and she explains the legal positions around IP and branding... Read morePublished on 15 Oct. 2012 by ArtAdvisor
I bought this book as I am developing another part of my business with a different brand and thought I ought to try and find out if I needed to consider IP etc. Read morePublished on 9 Oct. 2012 by Margaret