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Legally Branded (Brand law - Logos, Trade Marks, Designs, Copyright & Intellectual Property, Internet Law & Social Media Marketing) Paperback – 11 Sep 2012

5.0 out of 5 stars 15 customer reviews

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  • Legally Branded (Brand law - Logos, Trade Marks, Designs, Copyright & Intellectual Property, Internet Law & Social Media Marketing)
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  • Intellectual Property Revolution: Successfully manage your IP assets, protect your brand and add value to your business in the digital economy
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Product details

  • Paperback: 294 pages
  • Publisher: Rethink Press Limited (11 Sept. 2012)
  • Language: English
  • ISBN-10: 0957174209
  • ISBN-13: 978-0957174207
  • Product Dimensions: 15.2 x 1.6 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Bestsellers Rank: 514,422 in Books (See Top 100 in Books)

Product Description

Review

"Some entrepreneurs may miss out through not knowing how best to protect their ideas. This book is a must have for any budding entrepreneur who wants to understand how to benefit from their ideas."- Mike Harris, founding CEO of First Direct and Egg Banking

"Seasoned in navigating the choppy waters where innovative ideas, small businesses and the internet converge, Shireen Smith knows her subject – and her readers – and Legally Branded gives them firm and valuable guidance."- Jeremy Philips, Founder of the IPKat blog, IP Consultant at Olswang LLP and Professional Fellow at Queen Mary IP institute

"We've had our fair share of difficulties navigating the tricky waters of branding. This kind of guide is exactly what entrepreneurs need."- Will Critchlow, Co-founder of Distilled, and writer for the Distilled and SEOmoz blogs

About the Author

Shireen Smith qualified as solicitor over 25 years ago, and is the founder of Azrights, a brand-centric Intellectual Property law firm. She is an expert in the field of trade marks, copyright and brand management, and writes extensively about the subject. Aside from her various blogs, Shireen’s work has been published in numerous journals and she has been a regular speaker at the British Library, LSE and conferences held by Central Law training.


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Format: Paperback
Shireen excels at making the complex simple. Intellectual property is a hugely complicated topic, but Shireen successfully distills it into bite size chunks that everyone can understand. Many entrepreneurs don't realise how vulnerable their brand can be if they don't take the appropriate steps to protect it, which is why I believe this is a must-read book for all business owners. For the price of a few cups of coffee you get thousands of pounds worth of legal advice. Get it today.
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Thank you Shireen Smith for the way you have presented immensely valuable information when considering the legal issues involving Intellectual Property, Trade Marks, Branding, Brand Protection in such a clear and understandable manner that any legally blonde entrepeneur or business owner would benefit. I highly recommend this book - a must read!
Shelley J Whitehead
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Format: Paperback
This book is a very practical guide to building and securing one of the most valuable assets your business can create ... a brand.

If you look at Google, Coke-a-Cola, Apple, Facebook, IBM, BMW and some of the other most respected businesses in the world, a huge percentage of their valuation is their brand. Imagine if 10 years into Google, they discovered that they couldn't legally or practically protect that brand; it could be a huge set back! It would be like spending years building a house on a block of land then discovering it isn't yours.

This book gives you the simple things to do now, so that you won't be caught out later. It's not academic in the way it's written and (unlike most legal books) it shows a deep understanding of the "real world" entrepreneurial process.

I was lucky enough to be at the book launch of this book and was blown away at how much support this book had from all angles. Small businesses were there, big businesses were there, start-ups and even academics were all there. Everyone was amazed at how this important topic isn't made more accessible... until now.
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Format: Paperback
At last a book that takes you through the spider's web of intellectual Property, Trade Marks , Brand Protection, the laws on operation on the Internet and social Media. Shireen has made this subject understandable and in an easy-to-follow way - that leaves you with a clear route through. I would recommend that you read this book before you embark on your business, or as a fledgling entrepreneur or a seasoned business owner - who may think there is nothing new to learn. This book and the actions it recommends can save you a fortune in the long run. I have no hesitation in recommending this book- a must have.
S M Collins
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Format: Paperback
This book needs to be read by all small and medium sized businesses. Shireen rightly points out that the big companies have legal advice when deciding on a brand name but the smaller companies don't realise that this should be part of the initial brand decision. And therefore they run the risk of paying for a brand name, logo and marketing that turns out to useless and money thrown away. A qualified legal IP expert who has delivered their expertise and advice in an easy to read book. An essential read.
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If you think this is just a book about logos, copyright, IP, etc, think again. It's a whole lot more than that!

An expertly written and well laid out book which simplifies what is often considered to be a minefield of laws and regulation. There are no myths nor is there scaremongering. You'll find great advice which are frequently backed up with facts. (Something which can be lacking in many books nowadays.

To me, what makes this book totally deserve its 5 star rating is the author has a very good understanding and awareness of the worldwide web and so the potential implications branding has on the on-line also - when most of her competitors are still scratching their heads trying to figure out the internet.

If you're serious about business and protecting your brand and IP, read this book.
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Format: Paperback
Legally Branded is an accessible guide to intellectual property law for a marketer. It clearly explains the role of trade marks,or IP such as copyright and their relevance to branding.
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I wanted to find out about intellectual property and came across Shireen Smith's book on Amazon. I was hoping to learn about IP and frankly I thought finishing the book would be a struggle as I do not find legal matters too exciting. How wrong was I about the content and what I would get out of it. The book is written in an incredibly plain language and with an uncomplicated page layout. This is what every entrepreneur and a business owner would need in order to avoid the pitfalls in IP. But the book goes beyond this and it actually clears the future obstacles which may prevent or hamper growth and expansion. Shireen Smith talks about intellectual property from the view point of a business owner and pulls all the stops which may prevent or discourages people from growing their businesses.

This book is a must read for every business owner and also needs to be kept as a reference guide.

Legally Branded (Brand law - Logos, Trade Marks, Designs, Copyright & Intellectual Property, Internet Law & Social Media Marketing)
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