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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses Paperback – 6 Oct 2011

4.6 out of 5 stars 302 customer reviews

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Frequently bought together

  • The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
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  • Zero to One: Notes on Start Ups, or How to Build the Future
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  • ReWork: Change the Way You Work Forever
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Product details

  • Paperback: 336 pages
  • Publisher: Portfolio Penguin (6 Oct. 2011)
  • Language: English
  • ISBN-10: 0670921602
  • ISBN-13: 978-0670921607
  • Product Dimensions: 15.3 x 2.4 x 23.4 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (302 customer reviews)
  • Amazon Bestsellers Rank: 519 in Books (See Top 100 in Books)
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Product description

Review

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company. (Philip Delves Broughton Financial Times)

Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles (Dan Heath, coauthor of Switch and Made to Stick)

If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book. (Randy Komisar, founding director of TiVo)

The Lean Startup will change the way we think about entrepreneurship (Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School)

Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation (Marc Andreessen, cofounder of Andreessen Horowitz, Opsware, and Netscape)

I know of no better guide to improve the odds of a startup's success' (Mitchell Kapor, Founder, Lotus Development Corp)

This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business (Scott Cook, Founder and Chairman, Intuit)

From the Inside Flap

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.

Now is the time to think Lean.

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Customer Reviews

Top Customer Reviews

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Has plenty of good ideas. The main idea is to release the "minimal viable product" (MVP). The argument is that you could work for ages refining your product before releasing it, only to find the market simply doesn't want it. Releasing early avoids that problem. I guess I'm not totally convinced, though, because obviously releasing too early might mean releasing something that's just too crap to be adopted, even if the idea is still good.
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Format: Paperback Verified Purchase
Total unimpressed by this book. I have started a number of businesses, run them successfully and am underwhelmed by jargon filled statements of the obvious and the obscure. Try this one, ' Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup's present and future business prospects.' Wow....
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By Athan TOP 500 REVIEWER on 3 Feb. 2016
Format: Paperback Verified Purchase
I'm a second time entrepreneur, but by Eric Ries' analysis I'm actually a third time entrepreneur, because he counts the time I set something up as a consultant for a large corporation. So he had me at hello, even if it was through flattery.

In fewer than 300 pages it gave me a good 15 flashbacks. Points where I was shouting out loud "exactly!"

Embarrassingly, it also gave me a whole bunch of moments where I said "why did nobody tell me that back then."

It's a MUST if you are starting a business.

It's not without its faults. It's an advertisement for his consultancy, it could do without the references to Toyota (of which there's tons), it really reads like one of those self-help guides obese people read on airplanes; it's far from perfect.

It is regardless AWESOME and it's a very quick read.

Look away now if you don't want me to spoil it for you, here come the main points:

1. Entrepreneurship can happen in funny places.

2. Value = providing benefit to the customer. “Success is not delivering a feature; success is learning how to solve a customer’s problem.”

3. Launch! You’re not going to increase the value of the product without real customer input

4. Launch! You could be perfecting a product of no value

5. Launch! You WILL throw a lot of work away; the earlier you launch the less you’ll throw away

6. For all the above reasons, keep going through short cycles of BUILD, MEASURE, LEARN

7. Plan to learn; don’t say “I learned” as an excuse after a failure if you did not have a lesson planned in there.

8. There is a problem with launching: Once you’ve launched you give up on the “audacity of zero.
Read more ›
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Format: Paperback Verified Purchase
I did not hesitate one second to give 5 stars for this book as I have really enjoyed the read and have planned to read it again a few times. This has been advised to me by a colleague saying this was the new "trendy" book about entrepreneurship and innovation. I believe this is a lot more. Eric Ries' theory is very clear and detailed throughout the book. It is based on a long start up experience and illustrated by many cases which make the whole thing very easy to read (contrary to a lot of books about interesting business theory). The different tools which are presented makes the book (and the overall lean start-up "doctrine") very powerful. Definitively landed in my top 3 favorite business books.
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Format: Kindle Edition Verified Purchase
I like this book a lot as you can extract practical take outs from every subject, some very strong, some less but all well documented.
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Format: Paperback Verified Purchase
Brilliant book with some great examples a must read for anyone interested in the subject or indeed setting up or running a business of any kind.
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Format: Audio Download Verified Purchase
Excellent book that isn't just for start ups. There are lots of ways estavlished businesses can learn from this book.
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The way to get better results faster
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