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|Print List Price:||£11.95|
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The Leaky Funnel Kindle Edition
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|Length: 217 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled|
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Wearing disappointingly well - few companies have solved these common problems in the 10 years since the book was first published.
Highly recommended as an easy to follow primer on what is going wrong in sales and marketing departments everywhere and how to fix things.
Most helpful customer reviews on Amazon.com
Written from a refreshing Australian viewpoint (Christmas is in the summertime) this easy to read story contains both quantitative and soft skill insights to measuring and improving the Sales and Marketing Value Stream.
If you liked the Lean books The Gold Mine: A Novel of Lean Turnaround or The Lean Manager you will enjoy this story as well!
If you are looking for ways to dramatically increase your sales and marketing effectiveness, this work is definitely worth a read.
And, if you're in the good old USA you'll probably be put off by the UK oriented writing. I got a bit tired of "whilst" and the inept attempts at humor.
Sorry, I just didn't get it. I've followed McFarlane's company and get their newsletter and find it excellent. That's probably why I expected more from the book.
Recommended as a light hearted way to bring sales within the marketing umbrella and to complete the closed loop process between sales and marketing functions, i.e. marketing drive the sales strategy, sales test the strategy on clients-to-be and provide feedback to confirm the strategy, works or does not work, to marketing.
Chris Jordan. January 2007