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The Leader as Communicator: Strategies and Tactics to Build Loyalty, Focus Effort, and Spark Creativity by [Mai, Robert]
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The Leader as Communicator: Strategies and Tactics to Build Loyalty, Focus Effort, and Spark Creativity Kindle Edition


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Length: 272 pages Word Wise: Enabled

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Product Description

About the Author

Robert Mai (St. Louis, MO) is a consultant to Fleishman-Hillard, one of the world's leading communications consulting firms; an associate professor at St. Louis University's College of Public Service; and codirector of the university's Center for Organizational Learning and Renewal. Alan Akerson (St. Louis, MO), during his 20 years at Fleishman-Hillard, was instrumental in the creation of the firm's internal communication practice.


Product details

  • Format: Kindle Edition
  • File Size: 2381 KB
  • Print Length: 272 pages
  • Publisher: AMACOM (25 April 2003)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00342UWZE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #1,445,194 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x8e6cd684) out of 5 stars 5 reviews
9 of 9 people found the following review helpful
HASH(0x8e3e06b4) out of 5 stars The "Leader as Communicator" for educational leaders 12 Sept. 2003
By Peter T. Wilson - Published on Amazon.com
Format: Hardcover
The Leader as Communicator is an invaluable resource for school principals. While written for and about the world of business, this book has direct application to the world of school leadership. The book is readable with clear examples and lists of strategies related to issues central to school leadership in this period of high stakes educational reform. The sections on incorporating the use of data into storytelling, helping employees create meaning for their work, and strategies for building trust are expecially applicable to school principals.
Peter T. Wilson, EdD., educational consultant, former Director of School Leadership for the Danforth Foundation and former principal.
1 of 1 people found the following review helpful
HASH(0x8e3db66c) out of 5 stars A fantastic resource for leaders and the communicators who support them 7 Dec. 2009
By Rodney Gray - Published on Amazon.com
Format: Paperback
It may sound tardy to review a book that came out years ago. But I bought this book on impulse - spotted it by chance in a bookshop and only recently have I discovered how practical this wonderful book is. And it's not only me. I've just received an email from a leading "communication coach" who spends his time working with some of Australia's top CEOs. Larry Robertson says "it articulates far more eruditely what I try to put across to my clients".

But why is this topic relevant? What's CEO communication got to do with communicators? My research shows that usually the most cost-effective way to improve internal communication is by improving executive communication. Results on executive communication are usually poor, and executive communication correlates most strongly with overall satisfaction with communication.

The authors are former VPs of Fleishman-Hillard, a leading communication consulting firm. The 13 comprehensive chapters (with dozens of useful references) are organised into four parts covering 10 essential roles of leaders.

The leadership agenda: leaders as communicators, critical issues.
The leader as community developer: meaning-maker, storyteller, trust builder.
The leader as navigator: direction setter, transition pilot, linking agent.
The leader as renewal champion: critic, provocateur, learning advocate, and innovation coach.

The last chapter is the most valuable of all. This has two quizzes to check how well your communication reflects the key messages. Providing you buy a book for each leader, I don't see why you can't use the first quiz, not only for the leader to do a self-assessment, but also for subordinates or followers to assess the how well the leader is handling the 10 essential leadership roles. Better still, ask whether the behaviour is evidenced frequently, often, sometimes, rarely or never, and then allocate scores of 4,3,2,1,0 respectively for each. You can then total the scores for each section: 13-16 is excellent, 9-12 good, 5-8 poor, and less than 5 highlights a blind spot.

Highly recommended for all leaders and communicators who support them.
HASH(0x8e3dd750) out of 5 stars Five Stars 13 May 2016
By Pamela Mak - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Great book
0 of 5 people found the following review helpful
HASH(0x8e3d49fc) out of 5 stars A huge waste of money 15 Nov. 2009
By Rachel Steiner - Published on Amazon.com
Format: Paperback Verified Purchase
Not only did this book dispense absolutely no useful information, I actually found it horrifically condescending. It doesn't matter who you are - there is nothing in this book that you don't already know by basic common sense.
0 of 5 people found the following review helpful
By Pedro M. Rojas - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Really bad. Find something else to do with you time. I don't even want type the minimum word count to describe this book.
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