This book is the action end of The Lean Startup. A straightforward primer on why and how to test your proposition before over investing in a product or market that will never cough proper cash.
Short and sharp it covers what you need to know from buyer psychology through copywriting to creating landing page experiments. More importantly Luke explains how to get the job done, including specific low cost service and site suggestions.
Even with a sales and marketing background, this book could have saved me months of research and several failed propositions that looked wonderful on paper, but were economic losers. It’s on my recommended list.
A complete, practical and useful hands-on guide for anybody who wants to get going with his/her idea fast! New startups, as well as established businesses that want to try new ideas or features will benefit from this well-written book. I run a marketing and Lean Startup agency (22tribes.com) and this book gave me multiple good tips and ideas of how to further help our clients when they develop landing pages. The examples are not only relevant for marketers but anybody who wants to do the next step of quickly validating their idea.
Most new ideas start with a landing page or an MVP. And this is exactly where Luke focuses his book on! He bridges the gap other literature only covers superficially. By diving deep into the possibilities of what you can do with a landing page he is giving the reader a broad range of tools and tests to make the most ouf of this critical step of testing your idea, validating it and getting your first customers before scaling and reaching the next level.
This practical book is a great addition to your product development and startup library along with the classics of The Lean Startup of Eric Ries and Customer Development from Steve Blank.
read through Launch Tomorrow this week- it was awesome! Couldn't stop reading once I started. I've read tonnes of business + marketing books over the past couple years and this really stood out as one of the most concise and organised. Really appreciate that you credit all your sources too- so many marketers seem to act as if every idea is completely their own.
Anyway I got a lot of insights and will be taking notes and putting this stuff into action early next year