- Format: Kindle Edition
- File Size: 7740 KB
- Print Length: 200 pages
- Sold by: Amazon Media EU S.à r.l.
- Language: English
- ASIN: B01621EGFK
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Average Customer Review: 5 customer reviews
- Amazon Bestsellers Rank: #536,164 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Launch Tomorrow: Take Your Product, Startup, or Business From Idea to Launch in One Day Kindle Edition
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Most new ideas start with a landing page or an MVP. And this is exactly where Luke focuses his book on! He bridges the gap other literature only covers superficially. By diving deep into the possibilities of what you can do with a landing page he is giving the reader a broad range of tools and tests to make the most ouf of this critical step of testing your idea, validating it and getting your first customers before scaling and reaching the next level.
This practical book is a great addition to your product development and startup library along with the classics of The Lean Startup of Eric Ries and Customer Development from Steve Blank.
Short and sharp it covers what you need to know from buyer psychology through copywriting to creating landing page experiments. More importantly Luke explains how to get the job done, including specific low cost service and site suggestions.
Even with a sales and marketing background, this book could have saved me months of research and several failed propositions that looked wonderful on paper, but were economic losers. It’s on my recommended list.
I've read tonnes of business + marketing books over the past couple years and this really stood out as one of the most concise and organised. Really appreciate that you credit all your sources too- so many marketers seem to act as if every idea is completely their own.
Anyway I got a lot of insights and will be taking notes and putting this stuff into action early next year
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