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Lateral Thinking: A Textbook of Creativity Paperback – 25 Oct 1990

4.3 out of 5 stars 46 customer reviews

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Paperback, 25 Oct 1990
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Product details

  • Paperback: 272 pages
  • Publisher: Penguin; New Ed edition (25 Oct. 1990)
  • Language: English
  • ISBN-10: 0140137793
  • ISBN-13: 978-0140137798
  • Product Dimensions: 12.7 x 1.3 x 16.5 cm
  • Average Customer Review: 4.3 out of 5 stars 46 customer reviews
  • Amazon Bestsellers Rank: 1,067,440 in Books (See Top 100 in Books)
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Review

If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are. (Sir Richard Branson) --This text refers to an alternate Paperback edition.

From the Back Cover

The classic work about improving creativity

In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then?

Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.

Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.



"If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are."

Sir Richard Branson

--This text refers to an alternate Paperback edition.

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VINE VOICEon 13 September 2012
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