- Paperback: 182 pages
- Publisher: World of Radio (22 Mar. 2017)
- Language: English
- ISBN-10: 1900401177
- ISBN-13: 978-1900401173
- Product Dimensions: 15.2 x 1 x 22.9 cm
- Average Customer Review: 9 customer reviews
- Amazon Bestsellers Rank: 797,064 in Books (See Top 100 in Books)
Laser Radio Programming: 10 million listeners can't be wrong Paperback – 22 Mar 2017
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About the Author
Paul Rusling worked as a disc jockey in night clubs while studying radio engineering qualificantions. He began his broadcasting career on Radio Caroiline International as host of the station's breakfast show in 1973. In the early 1980s Paul began work as a radio consultant and helped set up Laser 558, one of Europe's most successful offshore radio stations. He has since worked for many of the UK and Holland's top radio stations as well as various private and state radio stations across the continent.
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Then along came Laser 558 and all that changed forever. We had slick programme scheduling and professional sounding DJs.
This book looks at what came before Laser in the form of British offshore stations and the way that Laser woke up the authorities and changed the face of radio in the UK forever. Highly recommended.
I'd never really figured out what made Laser different. All I knew was that the station WAS different, maybe even better. Sure, Laser played the music of the day, along with just the right balance of oldies and new music. But they seemed to be able to do that consistently, hour after hour. The DJs somehow knew just how "American" they needed to be, without alienating their UK and pan-European listeners. For years I'd wondered about the thinking that went into that station, and how they managed to keep you, the listener, interested hour after hour. All this seemed to suggest that a lot of thought and planning had gone into the project. I'm sure that was the case, at least as far as those on board the ship were concerned. The great shame is that the consistant ineptitude of management ashore let the station down so many times.
In this third volume on the subject, Paul offers us further glimpses of life on board the Communicator, cites yet more examples of bad management decisions, and fills in even more gaps in the truly fascinating story that is Laser Radio. Of particular interest to me was the inclusion of the LASER 558 OPERATIONS MANUAL. This offers a valuable insight into what the station was hoping to achieve, and the standards they set.
As Paul reveals, programming-wise, pretty much everything WAS worked out in advance, the on-air staff WERE coached in a particular way that was consistant, and the station made extensive use of "hot clocks" which mapped out, day and night, precisely what the listener could expect to hear, at any given point in time. So, what Laser delivered was a consistant product, that the listener came to rely on.
What Mr Rusling has delivered is yet another consistantly entertaining and enlightening book which no self-respecting "Anorak" should be without.
PAUL ALEXANDER RUSLING, the author of this book and the previously published book, RADIO ADVENTURES OF THE MV COMMUNICATOR (the survey ship that was converted to become the home of not only those three but also subsequently, eight other off-shore radio stations) has done wonders with both books in relating the beginnings .... followed by the broadcasting years until the ending of each of those stations until 21 years later, the sad demise of their home, the valiant COMMUNICATOR!
This is a "must read" book which describes how ultimately, an estimated 10 million listeners became hooked on LASER!!
I was an avid listener to Laser back in the day, and (sort of knew of) Paul's
connections with the station, but there was so much more to it.
Do we now have the "full" story ....I doubt it!!
This man eats, drinks and sleeps radio....
What a pity, he is not involved in radio projects in this country.
A true professional and an out and out 'anorak'!