Buy Used
£2.72
FREE Delivery on orders over £10.
Used: Very Good | Details
Sold by the book house
Condition: Used: Very Good
Comment: The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions Paperback – 25 Jan 2008

4.2 out of 5 stars 9 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
£0.71 £0.01
click to open popover

Special Offers and Product Promotions

Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.




Product details

  • Paperback: 384 pages
  • Publisher: Sybex (25 Jan. 2008)
  • Language: English
  • ISBN-10: 0470174625
  • ISBN-13: 978-0470174623
  • Product Dimensions: 18.8 x 2.3 x 23.4 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 633,486 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

OPTIMIZE YOUR LANDING PAGES TO TURBOCHARGE YOUR PROFITS

How much money are you losing because of poor landing page design? In this comprehensive, step–by–step guide, you will learn all the skills necessary to dramatically improve your bottom line:

  • Identify mission critical parts of your website and their true economic value

  • Define important visitor classes and key conversion tasks

  • Gain insight on customer decision–making and make your page friction–free

  • Uncover problems with your page and decide which elements to test

  • Understand the power and limitations of common optimization approaches

  • Develop an action plan and get buy–in from all key players

  • Avoid common real–world pitfalls that can sabotage your test

Packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool, and a comprehensive companion website, this one–of–a–kind resource will help you make your landing pages more profitable.

"Tim has figured out what so many people don′t understand: your website can (and should) get better. Every single day."
Seth Godin, author of Meatball Sundae

"This book is a must–read for the modern Internet marketer."
Kevin M. Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

"This is the best business–focused, measurement–based guide to website design I have seen."
Don Norman, cofounder of Nielsen Norman Group and author of The Design of Future Things

"Stop guessing at the best landing page designs and embrace true customer centricity. This book shows you how!"
Avinash Kaushik, Analytics Evangelist and author of Web Analytics: An Hour A Day

"Tim′s Landing Page Optimization is a must–have for your bookshelf."
Bryan Eisenberg, New York Times and Wall Street Journal bestselling author

About the Author

Tim Ash is a recognized expert in the field of landing page optimization. He is the president of SiteTuners.com, a company that improves the conversion rates of website landing pages through state–of–the–art scientific testing. Tim has spoken internationally at such industry events as Search Engine Strategies, PC Expo, the Affiliate Summit, and Internet World. Visit Tim′s book site at LandingPageOptimizationBook.com


Customer Reviews

4.2 out of 5 stars
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback
I am recommending this book with 4-stars because of the importance of the topic. And that the subject matter - landing page optimisation - is such a powerful technique in the web marketing toolkit.

However, I did find the book hard going and a bit of a dry read.

Landing pages are the workhorses of online conversion. Drive your visitor(s) to an effective landing page (where they arrive at your site from their previous action e.g. click through from Google) and you're half-way to a sale or other 'visitor conversion'.

Unfortunately, and rather surprisingly, many website owners don't think this way nor do they construct their landing pages very well.

This is where Tim's book comes in.

In it, he describes (in enormous detail) all of the elements of an effective landing page: from understanding and profiling your visitor, building value, understanding the decision process to creating desire and encouraging action. He also talks about testing in (very) great detail and even getting the various members of your web team on board.

So, if you're thinking about improving the conversion rates on your site (and you should be) then get this book. But if you're looking for an engaging and enjoyable read then check out the 'Top Ten Bestselling novels' on Amazon...
Comment 6 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Compared to the Eisenberg book, this book has a more more strategic approach and style more suitable for larger businesses creating a test and measurement strategy rather than smaller businesses.

Best Features:

* Strong on issues to consider when planning test test, e.g. how to guard against issues of SEO or decreased conversion.

* Part III has clear approach to assembling a team, getting buy-in and developing a testing plan.

* Also considers persona-based and behavioural issues of different segments with good critique on p62

On the downside, compared to the Eisenberg book:

* Less accessible overall - harder work although as with any book this may be rewarded.

* Fewer implementation details although there is a section on Google Website Optimizer

Review by Dr. Dave Chaffey. Author of:

* eMarketing eXcellence: Planning and Optimising Your Digital Marketing (Emarketing Essentials)

* Internet Marketing: Strategy, Implementation and Practice

* Total E-mail Marketing: Maximizing your results from integrated e-marketing: Maximizing Your Results from Integrated E-marketing (Emarketing Essentials)
Comment 6 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
An easy read, summarises techniques and can be used to help design new or review existing web designs.

Yet to implement my plan to improve an existing site although can recommend the product.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
I am sorry to say that this book as a big disappointment. It is a sleeping pill and you learn more from reading blogs!
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
A good guide to the key subject areas of landing page optimisation. A bit heavy on theory and light on solid winning examples. Missing lots of great recent tools that have made optimisation much easier recently.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse


Feedback