Knock 'em Dead Cover Letters, 10th Edition: Cover Letter Samples and Strategies you Need to Get the Job you Want (Cover Letters That Knock 'em Dead) Paperback – 18 Oct 2012
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About the Author
Martin Yate, CPC, is one of the foremost experts in the field of job search and career management. The author of Knock 'em Dead: The Ultimate Job Search Guide, Knock 'em Dead Resumes, Knock 'em Dead: Secrets & Strategies for Success in an Uncertain World, and numerous other books, he has helped millions of people turn their careers and their lives around. He lives in Savannah, GA.
Top Customer Reviews
Most Helpful Customer Reviews on Amazon.com (beta)
On meail cover letters, he gives a bit of misinformation, which suggests he may not be as up-to-speed on email limitations as he could be. Specifically, he suggests using a signature-styled font in an email. (That only works if the recipient has the same font on their PC.)
I liked the examples of "Resurrection" letters (basically a thanks for the rejection), but their use is never explained in the book, so there's nothing to suggest this tactic is effective. (The only mention in the other books is in "Cover Letter Magic." They advise against them.) My guess is that this would have to be done selectively and carefully. What may be seen as persistence by the job seeker may be interpreted by the potential employer as either not being able to take a hint or a desperate need to have the last word.
It's an okay book, particularly if your personal style is somewhat formal and "old school," but it's not worthy of its title.
It's the samples that baffle me and cause me to give this book a low rating. Suggested cover letter openings include:
"I understand you are a manager who likes to gets [sic] things done,[sic] and who needs competent, focused, goal-oriented employees . . . "
"I thought the best way to demonstrate my drive and creativity was to get you my resume in this priority mail envelope."
"Although I am currently employed by one of your major competitors, I must admit that I was captivated by your company's mission statement when I visited your website."
Really? These are awful. As an employer, it'd get my attention, but not in a positive way. As a potential employee, I wouldn't want to work for anyone who found these interesting, or cute, or whatever the goal is.
Overall, the negatives outweighed the positives.