• RRP: £23.99
  • You Save: £4.04 (17%)
FREE Delivery in the UK.
In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
Key Concepts in Marketing... has been added to your Basket
+ £2.80 UK delivery
Used: Very Good | Details
Condition: Used: Very Good
Comment: This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See more of our deals.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Key Concepts in Marketing (Sage Key Concepts series) Paperback – 5 Mar 2009

4.0 out of 5 stars 1 customer review

See all 4 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
£19.95
£7.32 £6.57
Promotion Message Amazon Students Members Get 10% Off 1 Promotion(s)

Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
£19.95 FREE Delivery in the UK. In stock. Dispatched from and sold by Amazon. Gift-wrap available.
click to open popover

Special Offers and Product Promotions

  • Amazon Students Members Get an Extra 10% Off Selected Books Here's how (terms and conditions apply)

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Product details

  • Paperback: 232 pages
  • Publisher: Sage Publications Ltd; 1 edition (5 Mar. 2009)
  • Language: English
  • ISBN-10: 1847874991
  • ISBN-13: 978-1847874993
  • Product Dimensions: 14.8 x 1.3 x 21 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,369,007 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Jim Blythe is Visiting Professor of Marketing at University of Plymouth, UK. Jim Blythe has been a Merchant Navy officer, a ladies hairdresser, a business consultant, a rock musician, a truck driver, a company director and an award-winning playwright all before becoming an academic – he always planned on having a varied life and likes learning new skills. Currently he is trying to learn to grow vegetables (with limited success...), but he has a pilot’s licence and has learned to play drums in a samba band, so the beat goes on.

 

Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has taught overseas, written open-learning packs for international training organisations and has been a Senior Examiner for the Chartered Institute of Marketing.

 

His next venture is to study for a degree in modern languages – having left school at 16 he thinks it’s time to get the education he missed out on. He holds four real degrees (including one fake), and therefore feels somewhat irritated that he is mainly known for winning the Cardiff heat of the TV show, Come Dine With Me. Perhaps the latest editions of his textbooks will help redress the balance a little...

Customer Reviews

4.0 out of 5 stars
5 star
0
4 star
1
3 star
0
2 star
0
1 star
0
See the customer review
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback
A handy reference book for students of Marketing, which gives concise descriptions of most of the current key concepts in an easy to read, easily understood style. Jim Blythe certainly seems to know how to write from the reader's perspective.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse


Feedback