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Just My Type: The original and best book about fonts Hardcover – 21 Oct. 2010

4.5 out of 5 stars 808 ratings

on any 2 Qualifying items | Terms
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Just My Type is a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about.
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Product description

Review

Light-hearted but comprehensive, from rather odious typefaces, such as the hairy Grassy, to the ubiquitous Helvetica, each font is given a rundown. Garfield says he's unable to walk past a sign until he has identified the typeface. Now, neither can we. ― Monocle Published On: 2010-10-01

A celebration of our way with words ―
Observer Published On: 2010-10-17

Hugely entertaining ... a lively history ... my considerable enjoyment of this book may have been enhanced by the fact that I've always been very interested in print design. But even those who have never considered the beauty of the Baskerville Q ... should find themselves being drawn in by Garfield's enthusiasm and wit -- Anna Carey ―
Sunday Business Post Published On: 2010-10-17

Brilliant ... whether you're a graphics geek or have never given a second thought to what you're reading, don't miss this quirky, fact-filled font fest. -- Lauren Laverne ―
Grazia Published On: 2010-10-25

A quirky introduction to fonts ... Simon Garfield is careful to tickle as much as he teaches ...
Just My Type is fun. If you have ever looked at the drop-down menu in Word and wondered what a Garamond is, or what's meant to be new about Times New Roman, Garfield will be just your type. -- Peter Robins ― Daily Telegraph Published On: 2010-10-16

Dozens of compelling anecdotes are clearly told by Simon Garfield in this eye-opening book, which is utterly convincing in its central idea - that we are surrounded by fonts and influenced by their subtle message ... a delightful, brain-expanding book. -- Harry Mount ―
Mail on Sunday Published On: 2010-10-24

Garfield's great strength is his storytelling. His book comprises dozens of lovely vignettes, anecdotes that make a potentially dusty subject utterly compelling ... he shows as judicious a sense of imagery as he has of more technical description ... a fine primer -- Archie Bland ―
Independent on Sunday Published On: 2010-10-31

A lively history of fonts, from the first moveable letters used by Johannes Gutenberg in the 1440s to the latest cutting edge typefaces ... lavishly and imaginatively illustrated ... a joy to look at as well as to read ... encapsulates the romance and magical possibilities of type. -- Anna Carey ―
Sunday Business Post Published On: 2010-10-17

Chatty, anecdotal ... illuminates even a walk to the shops ―
Sunday Times Published On: 2010-11-07

Superb ... it is a fascinating and funny book that delves into the history and oddities of typefaces throughout the ages ... it's full of weird and wonderful stories. -- Doug Johnstone ―
Big Issue Published On: 2010-11-01

A gift for aesthetes and arty types ... funny and fascinating -- Bea Hodgkin ―
Easy Living Published On: 2010-12-01

Just My Type is a font fanatic's dream -- Alison Flood ― Wired Magazine Published On: 2010-11-01

Garfield convinces us it's okay to actually like typography. What shines about this book is its accessibility; you don't have to be a typeface historian or a designer to find it enthralling ... It's fascinating to read about the history, origins and revolutions of typefaces, and this book strikes a great balance between fact and humour. Garfield's book isn't snobbish or elitist, and this is its most refreshing quality - it's for everyone to enjoy and share ... reading this book may just change your life; it'll certainly make you smile. If nothing else, it'll make you appreciate the beauty - and sometimes the horror - that is all around you. -- Nick Booth ―
Time Out Published On: 2010-11-11

Garfield is extremely knowledgeable about type history while ignoring the politics and egos ... the tone is often funny and always entertaining ... thoroughly enjoyable. -- Steven Heller ―
Financial Times Published On: 2010-11-06

A delight from start to end ―
The Age, Australia Published On: 2010-11-06

A whistle-stop tour of fonts ... Garfield's book will open your eyes to the array of typefaces that demand our attention every day. -- Emma Hagestadt ―
Lady Published On: 2010-11-09

Punchy and entertaining overview of typography ... Garfield's intriguing book can send you online to look more deeply, typographically speaking into the character issue. -- Liam Stebbing ―
Irish Times Published On: 2010-11-13

Garfield has a track record of making odd subjects fascinating ... a weirdly addictive book. ―
Saga Published On: 2010-11-01

Engrossing ... I've long been a fan of Garfield's popular touch, but he also writes knowledgeably about the minutiae of printing and layout. The book is attractive too ... for this book's many pleasures he should, at least, have a typeface named after him. -- Nick Curtis ―
Evening Standard Published On: 2010-11-18

The most interesting and entertaining parts of the book are the glimpses into the strange internet world of type fanaticism. -- Sebastian Carter ―
TLS Published On: 2010-11-19

Equipped with both knowledge and a nimble way with words, Garfield is an entertaining and congenial guide to this ubiquitous but little-known world. -- Jeremy Lewis ―
Literary Review Published On: 2010-11-01

A quirky and informative study of fonts -- Anthony Horowitz ―
Sunday Telegraph Published On: 2010-11-28

Bouncy, well-informed and wittily designed ... an engaging book. -- Jonathan Glancey ―
Guardian Published On: 2010-12-04

There's a ton of fascinating stuff you never knew about fonts and thankfully Simon Garfield has stuck practically all of it in this friendly and informative book about the subject ... packed with nuggets that are way more relevant to your cool young life than you might realise ... riveting, and truly educational stuff. -- Stuart Hammond ―
Dazed and Confused Published On: 2010-12-01

Amusing and informative ...
Just My Type is an immensely refreshing offering from an author who is fascinated by his subject. Conveying the richness and the personality of typefaces with love and passion, this is an accessible and entertaining introduction to the world of lettering. -- Patrick Myles ― Blueprint Published On: 2010-12-01

Delightful ...
Just My Type is the kind of book that makes you look at the world differently, indeed, it can induce a mild obsessive compulsive disorder ... like a master sommelier, Garfield has a wonderful capacity to convery the little hints and barely registered associations which different fonts impart ... an ingenious book. -- Stuart Kelly ― Scotsman Published On: 2010-12-04

There is even a photograph of a quick brown fox literally jumping over a lazy dog. What a clever, clever book. -- Lynne Truss

Just My Type is an entertaining romp through the world of type design. Mr. Garfield explains the angst and the joy of typography; this is a great book for design geeks to press into the hands of the uninitiated in hopes of conversions, like missionaries with a religious tract. -- Audrey Niffenegger, author of The Time Traveler’s Wife and Her Fearful Symmetry

This is a smart, funny, accessible book that does for typography what Lynne Truss's best-selling Eats, Shoots & Leaves did for punctuation: made it noticeable for people who had no idea they were interested in such things... bright and sparkling. -- Janet Maslin ―
New York Times Published On: 2011-08-21

Book Description

'A quirky and informative study of fonts' Anthony Horowitz, Sunday Telegraph

Product details

  • Publisher ‏ : ‎ Profile Books
  • Publication date ‏ : ‎ 21 Oct. 2010
  • Edition ‏ : ‎ Main
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 1846683017
  • ISBN-13 ‏ : ‎ 978-1846683015
  • Item weight ‏ : ‎ 531 g
  • Dimensions ‏ : ‎ 14.5 x 3.1 x 21.4 cm
  • Best Sellers Rank: 548,934 in Books (See Top 100 in Books)
  • Customer reviews:
    4.5 out of 5 stars 808 ratings

About the author

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Simon Garfield
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British writer Simon Garfield is the author or editor of more than 20 books of non-fiction, including the international bestsellers Just My Type, On The Map and Mauve. His latest book is All The Knowledge In The World: The Extraordinary History Of The Encyclopaedia.

His other titles cover an appealingly diverse and unpredictable array of subjects, ranging from the award-winning history of Aids in Britain, The End of Innocence, to the hilarious oral histories of British Wrestling and Radio 1. His celebration of letter writing, To The Letter, was one of the inspirations for the theatre show Letters Live with Benedict Cumberbatch, and spawned the BBC play My Dear Bessie with Cumberbatch and Louise Brealey.

His other labour of love is A Notable Woman, the edited lifetime journals of the remarkable Jean Lucey Pratt, whom readers first met (when she was named Maggie Joy Blunt) in Garfield's three popular collections of diaries from the Mass Observation Archive. Jean began her journal in 1925 when she was 15, and maintained it until a few weeks before her death in 1986. Throughout she wrote lyrically, comically and honestly about her world and her friends (and particularly well about the disappointments of men). She trained as a journalist and an architect, and ran a bookshop In Burnham Beeches for 20 years. Jean wrote well over a million words, and A Notable Woman, which contains about a quarter of her output, fulfils her long-standing dream that her writing would one day make it into print.

Much of Garfield's work reflects a desire to reinterpret human history in an unusual and addictively readable way, and to look askance at topics we may often take for granted. To this end, Timekeepers examines the history of our ever-accelerating world, and In Miniature looks at our desire to bring that world down to size so that we may better understand it.

His latest book is a history of a remarkable thing, the attempt to gather all the knowledge in the world in one place. The story begins in France in the 18th century, soon switches to Edinburgh (The Britannica), and, inevitably, ends up online with Wikipedia. The chapters cover the dedicated and obsessive men and women who edited and wrote these most ambitious of publishing enterprises, the sometimes brilliant but often inaccurate and outmoded articles they produced, and the underhand practices of the encyclopaedia salesman. It explains how Wikipedia is edited today, and examines how such diverse bedfellows as Arthur Conan Doyle, HG Wells, Monty Python and Taylor Swift have celebrated the encyclopaedia over the centuries. And it asks what one should do with an old set of encyclopaedias today, now that we can get almost all the information we need from our phones.

Simon Garfield was born in London in 1960. He lives with his wife Justine near Hampstead Heath in London, and sometimes in St Ives, Cornwall. His favourite typeface is Albertus and his favourite football club is Chelsea. He enjoys reading most things by Tracy Kidder, Ann Patchett, Elizabeth Strout, Nicholson Baker, Michael Chabon, Simon Armitage, and is seldom disappointed by The Kills, The National, Elvis Costello or Lucy Dacus.

www.simongarfield.com

Customer reviews

4.5 out of 5 stars
808 global ratings

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Customers say

Customers find this typography book informative and entertaining, with one noting it provides a wonderful explanation of a slightly arcane subject. The book is lovingly illustrated with lots of images and examples, making it a humorous learning tool. While the writing style is easy to follow, some customers find it superficial.

92 customers mention ‘Readability’89 positive3 negative

Customers find the book interesting and informative, with one noting it provides a wonderful explanation of a slightly arcane subject.

"...But it is not a slow technical read! It is informative, clearly written, and at a gentle pace so that you can ponder and take it all in... and it is..." Read more

"A generally interesting and insightful look into typography...." Read more

"Great book. For all the people there that love typography." Read more

"An excellent little book that tells you lots of interesting facts about the type that we see all the time, in publications, posters etc...." Read more

66 customers mention ‘Book content’63 positive3 negative

Customers appreciate the book's content, describing it as an insightful look into typography and one of the most important books on the subject. They find it well written and entertaining, with one customer noting how it smoothly introduces readers to the world of typography.

"...An absolutely gripping book, well written, easy to follow and fascinating. Highly recommended for those who like their non-fiction a bit quirky." Read more

"Just My Type is a book about fonts...." Read more

"...Well written and a very good read" Read more

"A great experience reading this book, interesting an easy to follow. I learn a lot." Read more

28 customers mention ‘Enjoyment’28 positive0 negative

Customers find the book entertaining, describing it as a humorous learning tool full of funny anecdotes.

"...this is both intensely readable but also personal and, above all, fun...." Read more

"...Inspirational, informative, funny at, at times in the biogsynopses about the men & women of letters, also poignant...." Read more

"...Of course, being half price helped as well! It is informative and entertaining, with some interesting anecdotes thrown in - and not just about Eric..." Read more

"Beautifully narrated, comical yet has a historical reliability - really really pleased with the purchase and review the various chapters of it from..." Read more

21 customers mention ‘Visual content’21 positive0 negative

Customers appreciate the visual content of the book, which is lovingly illustrated with lots of images and examples, and is wittily presented, with one customer noting how it sheds light on the world of fonts.

"...observation of historical views on type up to date is beautifully articulated and full of insightful descriptions and ideas on typefaces and their..." Read more

"...typefaces: their genesis, history, usage, and an appreciation of their aesthetics and usefulness...." Read more

"Just My Type is a book about fonts. It tells the story behind the design of many different typefaces and their designers, and passes judgement on..." Read more

"...the more famous 100,000+ typefaces that exist but it isn't - it's a masterpiece...." Read more

4 customers mention ‘Sturdiness’4 positive0 negative

Customers are satisfied with the book's sturdiness, noting that it arrives in very good condition.

"As described; great condition. Thanks!" Read more

"...book club and described as good condition but I would have said very good condition. Delighted, thank you." Read more

"...Noticed it on Amazon, and was pleased to receive a copy in first class condition at a modest price." Read more

"good condition and value" Read more

5 customers mention ‘Pacing’0 positive5 negative

Customers find the pacing of the book superficial.

"...enthusiasm about two-thirds of the way through because it was a bit too superficial and wasn't really giving me what I wanted - which was perhaps..." Read more

"...(though some are rather idiosyncratic and go on for too long!)...." Read more

"...be the best for blocks of text, I find it all a bit flippant and superficial and thin on substance. A disappointment." Read more

"How UnTypical..." Read more

Top reviews from United Kingdom

  • Reviewed in the United Kingdom on 22 September 2019
    As a graphic artist who completed an apprenticeship during pre-Mac days and retired around the time the MacBook Air was launched I loved it. I found it full of memories and trade in-jokes as I was taken back to the days when paste-up had nothing to do with decorating and enlarging a title or reducing the company logo a little involved an entire darkroom full of equipment, as well as understanding which dpi halftone screen will work best and how to adjust the OHP Camera exposure to compensate (followed later by a certain amount of Cow-Gum).

    Anyway, back to reality... today’s Graphic Designers – whatever was wrong with plain old graphic artist (without needing capital letters no matter where the words fell in a sentence) as a job title I’ll never know – will still enjoy the book, although some of the nuances of old may be lost on them.

    I find it hard to imagine anyone without some professional involvement with typography would find it quite such a good read as I did, but if one has a serious interest in books and writing in general, or just wanting to read from curiosity, I think it will be just as easily accessible and if should be interesting to varying degrees.

    The way the writer brings this rather humourous observation of historical views on type up to date is beautifully articulated and full of insightful descriptions and ideas on typefaces and their usage is really worth reading.

    In case anyone is interested, I read this book from the point of view of one lucky enough to have seen a massive technological change in graphic art. I have added below a few of my own memories of working with type in the hope it may encourage more people to read this absolute delight of a book. Please just ignore the ramblings of an old git if you think I’ve gone too far…

    I remembered many, many painful repetitions of Palace Script Letraset invitations to weddings or funerals (mostly) until I at last got the spacing correct and the baseline perfect. Then after mastering that, learning to use our wonderous IBM typesetting machine was a joy – it was so amazing… it could even store the galleys onto thin plastic cards that were about the size of the time-cards with which we clocked in and out, being monitored every second of our working days. But, oh, what excitement when I was finally presented, in a small manilla box and nestling inside amongst soft tissue paper, I found the 7pt Times medium golfball head I had been asking for for so long! I needed it join the 8pt, 10pt and 11pt golfballs (each size in light, medium *and* bold versions), it stayed with me for months! I thought myself very lucky because we had the same fount range – yes, that was how I was taught to spell it at the time – in Helvetica too!

    Contrasting this ‘modern’ section of the art room were the sights, sounds and smells of long ago... the cabinets of seemingly ancient and mysterious bits of metal that only the oldest member of staff, past retirement age but the only one who knew what to do with it, and the terrifying, noisy, hot Linotype metal type casting machine growling in the corner as it prepared the type for the ancient Heidelberg letterpress.

    I feel privileged to have been part of the last tradesmen to experience such a massive change in print technology. One of very few to have been taught to use the AppleMac SE (with a 5” square, black and white screen and I think I’m right in saying it had a 128k hard drive and 500k floppy discs), by the original team of instructors from America, who had to accompany the first sales team bringing them to the midlands in 1985 as there was nobody in the UK with experience to teach us early-adopters at that time.

    By the way, I might not be as old as you think… I’m 51 now and my 17yr old nephew, himself recently having commenced an apprenticeship in computer engineering, thinks it’s cool to have an aunty who was one of the first to take on the Apple-Mac DTP system (as it was then known) in the UK.
    14 people found this helpful
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  • Reviewed in the United Kingdom on 11 September 2012
    'A book about fonts' - yeah, that sounds like the kind of book that severe and humourless men with titanium-frame glasses are going to read. This is not such a book. It's not really a history, it's certainly not a catalogue, it really is a book about typefaces and it is the best, most enjoyable non-fiction book I have read all year.

    Tha main chapters are about specific typefaces: their genesis, history, usage, and an appreciation of their aesthetics and usefulness. All of this in a language that laypersons such as myself can certainly understand, mixed with a lot of humour. For such a dry subject matter, this is both intensely readable but also personal and, above all, fun. Take this on holiday, you will enjoy it as much as any novel, perhaps even more.

    Mixed in are little vignettes about, well, other typefaces that possibly don't deserve a whole chapter but are worth mentioning. You will learn a hell of a lot from this, not only about design but about their use. And you will become startlingly partisan about something to which, maybe, you didn't give much thought. How Ariel is just a tight man's Helvetica, for instance. I found myself noticing things differently; on a recent visit to Paris understanding how the logo for the French Olympic shirts was such an epic fail. Of course, the book is lovingly illustrated. The picture demonstrating that EasyJet used the same typeface as the Beach Boys on 'Pet Sounds' (Cooper Black, since you ask) was an early indication that this book was going to be both entertaining and gratifying.

    The blurb suggests that this is a book which will change the way that you look at the world, and that is absolutely true. Read this and you will notice so much more about the world around you.
  • Reviewed in the United Kingdom on 5 March 2014
    Just My Type is a book about fonts. It tells the story behind the design of many different typefaces and their designers, and passes judgement on some of the ‘best’ and ‘worst’ fonts in common use.

    I have a slightly complicated history with this book. I bought it when it first came out, having seen a number of rave reviews, including a virtually evangelical endorsement from Robert Bound. However, first time round, I didn’t get on with it. I found it dull indeed, and gave up with it after a short while.

    Early in 2014, I decided to tackle it again: I could not accept that so many people whose opinion I respect had so highly recommended a book which I found impenetrable. Second time round, I very much enjoyed it, and devoured it in a couple of days. I enjoyed its humour and levity; its facts and figures; its tales of times gone by and anecdotes of contemporary life in the design community. It was a real treat, a pleasure to read. I cannot understand why I found it such a struggle the first time round. Garfield deftly brings the human spirit to a topic which, at face value, lacks any humanity. He brings type alive in the most engaging way.

    Each chapter of the book discusses a font trend or another similar topic, including the history of how it came to exist, and how it progressed over time. The second chapter, which discusses the terminology of type, has a lovely quote which sums up the combination of accuracy and levity which the author employs throughout:

    In common parlance we use font and typeface interchangeably, and there are worse sins.

    Between the chapters, there are ‘font breaks’, in which Garfield typically discusses an interesting story relating to a single typeface. This structure might seem unusual at first glance, but it works well, setting up a predictable rhythm throughout the book. And, as one might expect, the book is peppered with different typefaces, providing illustration of the points discussed.

    I found Just My Type to be a lovely book – at least on second reading – and it made me genuinely interested in a topic I’d never considered in great detail previously. It was factual, but with a real sense of fun. I’d thoroughly recommend it.
    2 people found this helpful
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Top reviews from other countries

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  • MDoulos
    5.0 out of 5 stars A good overview of what typography is and how it has progressed in history.
    Reviewed in Canada on 19 September 2015
    A wonderful overview of a selection of different fonts. This book is highly recommended to the new typographer who wants to get a general idea of type's history and progression. There is some religious material in the book (based on the religion of Evolutionary Humanism), but fortunately it's not overflowing with it. As a general approach to font history and essence, this is a great book.
  • Alan Rodriguez Gonzalez
    5.0 out of 5 stars Fundamental para todo aquél afiliado a las artes o al diseño.
    Reviewed in Mexico on 22 December 2019
    Las palabras están en todos lados. No se puede vivir sin ellas, al ser una extensión natural del lenguaje. Pero, ¿cuántas veces se detiene uno a pensar en el tipo de letra que vemos en las palabras? Para el ojo inexperto, como dice el libro, todas las letras se parecen. Pero hay una gran historia detrás de cada letra, que se remonta hasta la invención de la imprenta. El autor nos lleva en un viaje que si bien probablemente no es para todos, aquél que guste de la historia, el arte o el diseño seguramente apreciará bastante.
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  • km
    5.0 out of 5 stars it arrived in excellent condition. I would not have been able to ...
    Reviewed in India on 23 January 2017
    Though it was listed as a used book, it arrived in excellent condition. I would not have been able to make out the difference even if was sold as a new book.
    The book, in itself, is the best work on typography I have read. The author's style of writing is easy going while keeping the reader interested at the same time.
  • Lee Emerson
    5.0 out of 5 stars I'm a "Verdana" kind of guy - what are you?
    Reviewed in Australia on 30 September 2015
    Font - or if you like, "typeface", is something we all take for granted until we see an example we don't like. If, like me, you give a fair amount of thought into choosing which font you're going to use in your document or email before launching it into the "ether", then you will love this book written so intelligently and wittily by Simon Garfield. Did you know that "Helvetica" was a Swiss font heralding the new post war modernist period? Or that the now ubiquitous Arial was a Microsoft Helvetica "rip-off"'?

    Do yourself a favor and rise from your boring "Calibri" existence and read this book as soon as possible. Oh and just for the record I'm a Verdana kind of guy - what are you?
  • Annika Felder
    5.0 out of 5 stars Who would have thought type could be so very entertaining?
    Reviewed in Germany on 8 April 2016
    Who would have thought type could be so very entertaining? This book is a hugely captivating and revealing guide on the history of type.
    Easy to read and relevant for every designer or anyone interested in typography.
    Makes you see things differently and pay attention to details you might not have noticed before.