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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand Hardcover – 30 Nov 2008

5.0 out of 5 stars 2 customer reviews

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Product details

  • Hardcover: 194 pages
  • Publisher: Berrett-Koehler Publishers; 1 edition (30 Nov. 2008)
  • Language: English
  • ISBN-10: 1576754413
  • ISBN-13: 978-1576754412
  • Product Dimensions: 16.6 x 2.1 x 23.7 cm
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 1,108,472 in Books (See Top 100 in Books)
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Product description

About the Author

Kellie McElhaney is the John C. Whitehead Faculty Fellow of Corporate Responsibility and the Executive Director of the Center for Responsible Business at the Haas School of Business, University of California, Berkeley. Kellie teaches multiple courses on Strategic Corporate Social Responsibility in all of the Haas School's degree programs, which include in-depth student consulting engagements with companies on high-visibility strategic CSR challenges.


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on 24 May 2017
Format: Hardcover|Verified Purchase
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on 25 February 2011
Format: Hardcover
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Amazon.com: 4.9 out of 5 stars 13 reviews
4 people found this helpful.
5.0 out of 5 starsGets right to the alignment and value aspect of CSR
on 8 November 2008 - Published on Amazon.com
Format: Hardcover|Verified Purchase
5.0 out of 5 starsProvides an excellent understanding of how to develop an effective CSR Strategy
on 25 May 2016 - Published on Amazon.com
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5.0 out of 5 starsEasy to read, easy to understand, to the point
on 7 December 2011 - Published on Amazon.com
Format: Hardcover|Verified Purchase
5.0 out of 5 starsFive Stars
on 27 August 2017 - Published on Amazon.com
Format: Hardcover|Verified Purchase
5.0 out of 5 starsInsightful book and a good help to business
on 26 October 2013 - Published on Amazon.com
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